Marketing and Engagement Internship (multiple roles)

at  Education Partnership North East EPNE

ABOUT THE CANDIDATE

The ideal candidates for our Marketing Internship roles at EPNE should possess a blend of essential skills and qualities tailored for success in this dynamic environment. We are seeking candidates with adept project management skills, coupled with a solid grasp of marketing principles. Excellent organisational prowess is a must, alongside exceptional interpersonal, verbal, and written communication abilities. Proficiency in website updating using content management systems, coupled with experience in content development and collateral design, is highly desirable. Strong IT proficiency including Microsoft Office Suite and Adobe products such as Photoshop and desktop publishing is essential. Attention to detail, self-initiative, and meeting deadlines are crucial attributes. Additionally, the candidate should demonstrate suitability for working with children and young people, along with a demonstrated energy, urgency and drive for success. Motivation, dynamism, and a relentless pursuit of excellence are integral traits we are seeking in potential candidates.

Marketing Internship routes available:

• Digital Campaigns and Web Development
• Digital Communications & Insights (CRM)
• Communications & Content

Digital Campaigns and Web Development:

• Assisting lead web developer in maintaining Sunderland College, Northumberland College, Hartlepool Sixth Form and EPNEs websites.
• Assisting leading digital officers in making regular updates and changes to the front end of the website.
• Regular upkeep of content management systems (CMS) for college websites, improving SEO performance including adding meta description and image tags to most frequently viewed pages and images, and providing progress updates.
• Monthly reporting on department financial and budget records.

Digital Communications & Insights (CRM):

• To assist in the design, development, and implementation of multi-channel communications campaigns, including email, SMS, and telecentre to drive lead nurturing and conversion from enquiry to application and application to enrolment.
• Ability to be creative in generating ideas and developing marketing content, themes and collateral.
• Innovate, maintain, and develop data capture and workflows across 4 major websites to drive event bookings, lead capture and maximise recruitment and engagement opportunities within our CRM system.
• Assist with data management, manipulation, analysis, and segmentation.
• Assist in the preparation of statistical reports on campaign performance.
• Provide support to gather, analyse and interpret market research findings for a variety of insight projects

Communications & Content:

• To assist in the creation of in-house content for distribution across multiple channels, including copywriting, video production and photography.
• Support the Content Creator with recording, repurposing, and editing video content to be used on group and college digital channels (social media and website). Experience using videography equipment and software such as Adobe Premier is desirable, but training will be given.
• Create producing marketing collateral such as graphics and publications to support the Graphic Design function. Adobe Photoshop/InDesign experience desirable but training will be given.
• Develop written content which is SEO optimised to improve organic engagement.
• Produce copy for multiple channels (websites, social media, and print).

General Marketing responsibilities:

• Assist with key deliverables of the marketing plan, in conjunction with the aligned Coordinator or relevant Marketing Manager.
• Assist in the preparation of desk research, statistical reports and analysis of data.
• Provide general administrative assistance as required including database management, diary management and note taking. (Microsoft Word and Excel experience and knowledge essential)

General duties and responsibilities:

• Work effectively as part of a team. Develop a collaborative approach to work, working across teams and recognise where area of responsibility connects with and impacts other area to deliver an integrated activity.
• Have a positive approach to problem solving and new initiatives. Respond positively to feedback to strive for continuous improvement.
• Be organised, responsible and flexible in your approach to work.
• Be target driven, regularly review performance of area of work and use data to inform decision making.
• Represent Marketing & Engagement positively across EPNE and to external stakeholders. Develop and maintain good relationships.
• Be proactive in developing skills and knowledge.