Marketing and User Acquisition Manager

at  Puzzle Cats

ABOUT US

At Puzzle Cats, we’re a dedicated team passionate about creating delightful mobile games that bring lasting value to our players, inspiring them to play for generations to come. We blend creativity, innovation, and passion to push the boundaries of mobile gaming. Our marketing team is key to ensuring that our games reach the right audience and achieve maximum visibility. We’re looking for a highly skilled and motivated Marketing and User Acquisition Specialist to join our team and amplify our user acquisition efforts across digital platforms with expertly crafted, effective content and ad campaigns.

YOUR QUALIFICATIONS

Experience: 3+ years in digital marketing, user acquisition, or content creation, with a proven track record of successful campaigns for mobile games or apps.
Technical Proficiency: Skilled in using advertising platforms like Facebook Ads Manager, Google Adwords etc.; and video-editing software like Adobe Premiere, After Effects etc. Familiarity with Figma is a big plus.
Creative Insight: Deep understanding of multimedia content creation, with a knack for crafting ad visuals that resonate and convert.
Analytical Skills: Strong ability to interpret performance metrics and apply insights to improve ad effectiveness.
Detail-Oriented Project Management: Highly organized, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
Analytical Skills and Numerical Literacy: Strong ability to interpret and process data, analyze performance metrics, and comfortably work with spreadsheets to drive marketing decisions.

ABOUT THE ROLE

As the Marketing and User Acquisition Specialist, you’ll take the lead in crafting and executing ad campaigns that capture attention and drive conversions. Your primary focus will be on producing compelling multimedia ads for platforms like Facebook, Google Adwords, Snapchat, and TikTok, understanding the nuances of what makes an ad convert. You’ll work directly with the creative team, experimenting with visuals and copy to develop content that aligns with our games and draws in new players.

WHAT YOU’LL DO

Craft High-Impact Content: Produce attention-grabbing video and image ads, experimenting with different formats and styles to see what converts best for each network partner. Utilize video editing and post-production tools, including Adobe Premiere and After Effects, for sound editing, animation, and visual effects.
Create and Execute Ad Campaigns: Develop and launch user acquisition campaigns on platforms such as Facebook, Google Adwords, Snapchat, and TikTok, focusing on ad creative that drives installs and engagement.
Analyze and Optimize Performance: Monitor campaign performance through metrics like cost per install (CPI), click-through rate (CTR), and return on ad spend (ROAS), and make data-driven adjustments for optimal results.
A/B Test Ad Creatives: Conduct A/B tests on visuals, messaging, and targeting strategies to identify the highest-converting combinations and refine your approach continuously.
Research to Stay Ahead of Market Trends: Conduct competitor analysis and keep up with the latest trends in digital advertising, mobile gaming, and user acquisition; applying insights to enhance campaign strategies and maintain a competitive edge.
Budget Management: Take charge of the marketing budget, ensuring efficient allocation of resources to achieve the best possible ROI.
Build Strategic Partnerships: Collaborate with key industry players, agencies, and vendors like Google, Facebook, Snapchat, and TikTok to form relationships that enhance campaign reach and effectiveness.