Marketing Assistant

at  INTERNATIONAL FRENCH SCHOOL SINGAPORE LTD

MISSION

The Marketing and Communications Assistant at the International French School (Singapore)
is responsible for enhancing the school’s visibility and reputation through strategic
marketing and communication efforts. This role focuses on strengthening the school’s brand
identity, managing public relations, creating engaging content, and executing digital
marketing strategies to attract new students, retain current ones, and foster strong
relationships with the community.

REQUIRED SKILLS, EXPERIENCE AND QUALIFICATION

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience: At least two years of experience in marketing communications, preferably within the education sector or a similar environment.
• Proven experience in digital marketing, content creation, and public relations.
• Skills: Strong writing, editing, and content creation skills.
• Proficiency in digital marketing tools and platforms (e.g., social media, SEO,email marketing).
• Excellent organisational and project management abilities, with the ability to juggle multiple tasks and meet deadlines.
• Strong interpersonal and communication skills to build relationships with internal and external stakeholders.
• Creative thinking and problem-solving skills.

• Brand Management:
• Ensure consistent and cohesive representation of the IFS brand across all

communication channels.

• Monitor the school’s brand image and make recommendations for

maintaining a positive public perception.

• Strategic Marketing Execution:
• Support the development and implementation of marketing campaigns aimed

at increasing student enrollment and retention.

• Content Creation & Updating:
• Produce high-quality content for various platforms, including the website,

newsletters, brochures, and other promotional materials.

• Collaborate with internal departments to gather information and create

stories highlighting the school’s achievements and events.

• Public Relations:
• Act as the liaison between the school and the media, managing press

releases, media inquiries, and crises.

• Build and maintain relationships with media outlets and influencers to ensure

positive coverage.

• Digital Marketing:
• Execute digital marketing strategies, including SEM (Search Engine

Marketing), SEO (Search Engine Optimisation), SMM (Social Media
Marketing), Content Marketing and Email Marketing to engage target

audiences and drive traffic to the school’s platforms.

• Support the tracking and analysis of digital marketing metrics to optimise

performance and improve engagement.

• Internal Communications:
• Support the facilitation of communication between staff, students, and

parents by creating internal newsletters, announcements, and updates.

• Collaborate with various school departments to ensure accurate and timely

communication of school activities and policies.