Marketing Assistant

at  Platform Resourcing Limited

Platform Resourcing are currently working in Partnership with a Motor Dealership based in the Cardiff area to assist in the recruitment of a Marketing Assistant. The successful candidate will have a minimum of 2 years experience and will report into the Marketing Manager.
This exciting and varied role will involve supporting the marketing department to deliver successful marketing campaigns, activities and communications to a targeted audience to increase lead generation, grow retention and build awareness.
Although this role will predominately be based in Cardiff, you will be required to cover a total of 3 sites in Wales; Cardiff, Newport and Swansea so it is imperative that the successful candidate can drive.

Marketing Assistant Essential Experience

• 2 years of experience within a general marketing role
• Must be experienced in the use of creative packages such as Canva, Indesign, Photoshop Adobe Software for creation of TV Show Reels or other video editing software
• Motor trade experience preferred
• Experience of maintaining a website and adding content
• Experience using dealer databases
• Passion for learning & product knowledge
• Use of Email communication platform such as Dot Mailer/Ignition/Mail Chimp
• Experience with maintaining multiple social media accounts
• Ability to drive for travel between dealer sites and company events
• Educated to at least degree level or equivalent in marketing qualificatio

• Presenting new ideas and give a creative contribution to projects, content creation and campaigns
• Produce dealer communications to customers across all platforms to increase both brand and business awareness in the marketplace.
• Create and scheduling of content across various social media platforms, ensuring content is relevant, appropriate and accurate.
• Updating dealer websites, ensuring is current, adhering to manufacturer guidelines and maintaining content and landing pages to ensure it is engaging to create an exciting customer experience.
• Strive to increase traffic to the website, ensuring that sites are optimised.
• Execution of manufacturer national campaigns via all platforms and materials
• Evaluation of campaign effectiveness via metrics reporting, lead generation and ROI.
• Use of dealer CRM databases to assist with maintaining and developing database and mailing lists
• Work in line with GDPR compliance always
• Understanding of dealer portfolio of products and services, engagement in consistent development of product knowledge
• Support planning, logistics, co-ordination and attendance of dealer trade shows and events
• Processing and reporting of dealer in bound lead activity
• To work within the strict brand guidelines to produce campaign assets and communications that are compliant, and representative of the message being delivered
• Review and maintain dealer vehicle advertising platforms.
• Support vehicle photography, advert creation with supporting vehicle descriptions.
• Weekly review of new stock and sold vehicles to maximise dealer stock volumes
• Collaborate with the teams to design and produce of bespoke direct mail, posters, point-of- sale materials following brand guideline
• TV show reels at each depot/showroom to reflect tactical messages and promotions for all departments
• Review and reporting of market trends, competitor activity and industry insights
• General administration of marketing inventory, orders, invoices as required

Marketing Assistant Essential Experience

• 2 years of experience within a general marketing role
• Must be experienced in the use of creative packages such as Canva, Indesign, Photoshop Adobe Software for creation of TV Show Reels or other video editing software
• Motor trade experience preferred
• Experience of maintaining a website and adding content
• Experience using dealer databases
• Passion for learning & product knowledge
• Use of Email communication platform such as Dot Mailer/Ignition/Mail Chimp
• Experience with maintaining multiple social media accounts
• Ability to drive for travel between dealer sites and company events
• Educated to at least degree level or equivalent in marketing qualification

If this sounds like the ideal role for you, please send your CV immediately or for further information, please contact the branch.