Marketing Associate [Blockchain Technology]

at  RP International Resources Pte Ltd

SKILLS/ EXPERIENCE

• Master or Bachelor’s degree in marketing, communication or business management
• Minimum 3 years in digital marketing focusing on blockchain/Web3
• Proven record in digital marketing with a passion for Web3 technologies and an understanding of decentralized ecosystems, blockchain trends, and community-driven marketing strategies
• Knowledge of community management on Web3 platforms and social channels.
• Understanding of blockchain technology, decentralized applications, and Web3 products.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
  You should possess strong communication and interpersonal skills, with problem-solving skill. Intellectual curiosity, strong professional judgment, work independently and have initiative mindset
  Please send your CVs with Microsoft word format to Siriwan Young, email: Siriwan.young@rpint.com
  Your interest will be treated in strict confidence. Only shortlisted candidates will be notified

• Manage and grow the brand’s social media presence on platforms such as Twitter, Instagram, LinkedIn, YouTube, and emerging Web3 social platforms
• Develop and implement comprehensive marketing strategies to promote blockchain-based products, services, and solutions.
• Design and execute multi-channel campaigns that align with the goals of the project
• Lead community-building initiatives on platforms like Telegram, Discord, Reddit, and other relevant channels
• Engage with community members to foster a loyal user base, address concerns, and drive engagement
• Organize and participate in community events, AMAs, and online discussions
• Create compelling content (articles, blogs, videos, podcasts, social media posts) to educate and engage the audience on Web3 topics.
• Collaborate with community managers to provide timely and transparent updates, AMAs, and regular product information
• Collaborate with designers and content creators to produce high-quality promotional materials
• Monitor social media trends, platform developments, and competitor strategies within the Web3 landscape
• Monitor, analyze, and report on marketing metrics to measure campaign effectiveness Use analytics tools like Google Analytics, on-chain analytics, and social listening platforms to understand user behavior and campaign impact
• Coordinate with external partners, including advertising networks, PR firms, and Web3 ecosystem partners, to drive brand reach and credibility
• Stay updated on industry regulations, crypto advertising policies, and relevant compliance standards to ensure adherence