Marketing Associate

at  K12 Coalition

ABOUT K12 COALITION

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education challenges, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when passionate educators with deep experience as teachers, school leaders, and high-level district administrators saw a genuine need for something better. Our divisions include iteach, Passage Preparation, Teaching Channel, Insight Education Group and Lavinia Group.

ABOUT ITEACH

iteach is a competency-based educator preparation program helping to fill the void the nation faces with the unprecedented teacher shortage. iteach enables paraprofessionals, substitute teachers, and others seeking to become teachers to get the affordable, time-saving education they need to become licensed. Our program combines the convenience of online learning with a full year of face-to-face mentorship during a teaching residency. Notably, iteach is the only non-university educator preparation program to achieve accreditation from the Council for Accreditation of Educator Preparation (CAEP).

THE OPPORTUNITY

We are seeking a motivated Marketing Associate to join the team. This role plays a key part in supporting customer engagement and growth for both iteach and Passage Preparation, two of K12 Coalition’s divisions, contributing directly to addressing the national teacher shortage. The Marketing Associate will be responsible for executing the team’s marketing strategies, ensuring that projects are completed efficiently and align with the broader marketing goals. This position provides the opportunity to collaborate across both divisions, assisting in the execution of marketing campaigns, completing assigned tasks, and supporting day-to-day marketing operations to ensure initiatives run smoothly.
This position is part of a small, collaborative marketing team, reporting to the Senior Director, Marketing and working closely with the Marketing Manager and Social Media and Content Marketing Associate.

QUALIFICATIONS

• Bachelor’s degree in a related field.
• 2+ years of experience as a Marketing Associate, Marketing Assistant, or a related role.
• Demonstrated ability to organize and manage marketing campaigns to support business goals.
• Experience with Google Analytics, SEO tools, and Marketing Automation Platforms like HubSpot.
• Strong knowledge of marketing tools, techniques, and best practices.
• Experience in the education sector or with education-related products is a plus.

WHO YOU ARE

You take ownership and demonstrate initiative – You are a motivated team player and self-starter, ready to contribute to your team’s goals with a collaborative and solutions-oriented mindset.
You are a natural storyteller and content creator – Skilled at using words, images, and audio to craft compelling narratives, you have a deep understanding of how to create content that captivates and engages an audience.
You are an effective communicator with the ability to build and sustain relationships – You communicate effectively, ensuring your ideas are accessible to diverse audiences, both verbally and in writing.
You are a self-motivated and skilled problem-solver – Both creative and analytical, you’re proactive, resourceful, and able to work independently. You adapt quickly to changing priorities and environments, continuously seeking solutions and improvements.
You are an agile project manager – You think and act strategically, demonstrating strong attention to detail and multitasking abilities. Highly organized, you manage projects effectively while responding to the business’s evolving needs.

Project Management & Execution

• Execute day-to-day tasks that ensure marketing campaigns, public relations initiatives, and operations are completed on time and align with strategic goals.
• Create and manage project management processes to evaluate marketing capacity and ensure timely completion of marketing projects, including assigning tasks, managing approvals, and tracking progress.
• Provide regular updates to the Senior Director of Marketing regarding team capacity and project status.

Website & Digital Performance

• Perform basic website updates, including content management, SEO optimization, and landing page creation.
• Collaborate with the web development team to ensure the site is optimized for lead generation and user experience.
• Monitor website performance and implement improvements as needed.
• Create and manage unique URLs and tags for campaign performance tracking.

Collaboration & Vendor Management

• Work with vendors and enterprise resources to manage the completion of assigned tasks.
• Collaborate with internal teams to support the development, distribution, and upkeep of sales and B2B marketing materials.

Marketing Materials & Events

• Organize, manage, purchase, and distribute materials for events and conferences within a specified budget.

Other Duties

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.