Marketing Asst Analyst

at  PepsiCo

Overview:
This person contributes to Pepsi Beverages North America success by developing, executing, refining and measuring Customer Relationship Management programs that drive Volume, Distribution, and Revenue for our organization.

Responsibilities:

• Develop and coordinate events to promote period & trimester programs
• Identify and collect key information during program conception and manage through implementation stages
• Design processes to collect, analyze, and disseminate key information to execute the program
• Integrate customer, marketing and competitive information into usable plans of action
• Design and author educational program materials to enable frontline employees to effectively sell and execute the program
• Perform information analysis to identify trends and patterns of data
• Scope and evaluate opportunities and develop strategies to increase Volume, Revenue, and Distribution
• Maintains an on-going awareness of customer, segment and industry trends by reviewing professional literature and wiring with headquarters and field-based business partners
• Recognizes key customer, market and competitive information and shares information internally
• Accountable for forecasting and conducting post-selling initiative return on investment
• Develop and maintain on-going communication with key headquarters and field-based business partners to define goals and strategies of National & Local programs/selling initiatives
• Participate in field-based Foodservice meetings & conference calls acting as a liaison to support local selling initiatives, resolve/influence pricing, brand set and DNS
• Assist in Sales Rally planning, set-up and execution
• Collect data for and create educational program materials to enable frontline employees to effectively sell and execute period programs
• Demonstrate creativity for web banner design, customer facing emails and promotional materials
• Strong Attention to detail and Communication skills required
• Must be able to work both independently and collaboratively with the PD Marketing team

BASIC QUALIFICATIONS:

• Bachelor’s degree in Marketing or related discipline
• Advanced in Microsoft Office Excel, PowerPoint, Word

PREFERRED QUALIFICATIONS:

• 1 to 2 years in Beverage, DSD or consumer goods industry
• 2 to 3 years of experience in marketing
  >:
  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
  PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
  If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
  Please view our Pay Transparency Statemen

• Develop and coordinate events to promote period & trimester programs
• Identify and collect key information during program conception and manage through implementation stages
• Design processes to collect, analyze, and disseminate key information to execute the program
• Integrate customer, marketing and competitive information into usable plans of action
• Design and author educational program materials to enable frontline employees to effectively sell and execute the program
• Perform information analysis to identify trends and patterns of data
• Scope and evaluate opportunities and develop strategies to increase Volume, Revenue, and Distribution
• Maintains an on-going awareness of customer, segment and industry trends by reviewing professional literature and wiring with headquarters and field-based business partners
• Recognizes key customer, market and competitive information and shares information internally
• Accountable for forecasting and conducting post-selling initiative return on investment
• Develop and maintain on-going communication with key headquarters and field-based business partners to define goals and strategies of National & Local programs/selling initiatives
• Participate in field-based Foodservice meetings & conference calls acting as a liaison to support local selling initiatives, resolve/influence pricing, brand set and DNS
• Assist in Sales Rally planning, set-up and execution
• Collect data for and create educational program materials to enable frontline employees to effectively sell and execute period programs
• Demonstrate creativity for web banner design, customer facing emails and promotional materials
• Strong Attention to detail and Communication skills required
• Must be able to work both independently and collaboratively with the PD Marketing tea