Marketing Automation Manager

at  7Shifts

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.
As the Marketing Automation Manager at 7shifts, you will drive impactful, technology-focused marketing campaigns across the entire customer lifecycle. Reporting to the Sr. Manager, Marketing Operations, you’ll implement, develop, and optimize industry-leading tools such as Marketo, AppCues, Outreach, and Chili Piper to enhance our business impact and further 7shifts’ mission to simplify team management for restaurants. Serving as the go-to technical expert for Email, Chat, In-App, and Push channels, you’ll identify trends and growth opportunities to unlock new opportunities for growth across the Marketing team.
We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and we encourage candidates from all backgrounds to apply.

Build integrated and data-driven marketing automation workflows across all channels to drive impactful results throughout the customer lifecycle
Drive the implementation, adoption, and evolution of marketing technologies to improve efficiencies and support growth
Oversee data cleansing, QA, and compliance to ensure the accuracy and integrity of 7shifts’ marketing campaigns
Develop and analyze campaign performance reports, identifying opportunities for testing and enhancements to optimize future campaigns
Collaborate closely with RevOps and Data teams to ensure seamless integration of marketing technology within 7shifts’ broader ecosystem
Maintain and update documentation to reflect current requirements and configurations across our programs and processes