Marketing Automation Specialist

at  Bold

We are looking for a Marketing Automation Specialist to join our Email Marketing team at BOLD. We’re on a quest to find a proactive individual who can lead the optimization of our marketing automation campaigns and drive the implementation of new initiatives to enhance customer engagement globally. Responsibilities include fine-tuning existing workflows, devising new campaigns, and leveraging data-driven insights for optimization. This position offers many opportunities for professional growth, with access to resources and mentorship to develop expertise in marketing automation tools and analytics. If you’re ready to revolutionize customer engagement through the power of marketing automation, we invite you to join us at BOLD and make your mark on the future of our brand.

WHAT WE DO:

Our core work includes enhancing conversion rate optimization (CVR), A/B testing, maintaining diverse brand portfolios, handling complex project management, and providing ongoing development opportunities.

• Optimize existing marketing automation campaigns.
• Implement new, international marketing automation programs and campaigns.
• Introduce new channels and touchpoints to communicate with customers.
• Own cross-team, cross-office projects.
• Execute and develop our newsletters.
• Report on campaign performance and suggest improvements.
• Proactively benchmark competitors as well as best-of-breed SaaS industry email campaigns.