At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 70+ offices on six continents, Infobip’s platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Responsibilities:

• Manage the overall marketing automation function and suggest processes and improvements which a focus on lead conversion efforts.
• Create documentation and improve decision making with respect to Marketing Automation in the Growth team.
• Optimize user-to-user conversion rate for automated campaigns and growth initiatives.
• Maintain relationships with sales representatives and establish strong communication between marketing and sales teams.
• Collaborate with all members of the marketing team to support Brand and Growth KPIs.
• Collaborate with other departments and engage stakeholders to ensure that customer relationship management strategy and tools are fully embedded.
• Create campaign reports, provide analysis, and suggest improvements.
• Participate in data selection and segmentation - preparing campaign regulations, ensuring that all systems support the required data selection and communicating this to all stakeholders.
• Measure results and optimize email campaigns.
• Work with the content management team and the design management team to continually improve content and the effectiveness of email campaigns.

Qualifications:

• At least 5 years of experience with email marketing, marketing automation, or inbound marketing.
• Experience with marketing automation systems, CRMs, and the integration of both; having experience specifically with Oracle Eloqua is a plus.
• Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns.
• Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management.
• Good overall knowledge in marketing analytics, analyzing customer & prospect data, and online & offline marketing channels in B2B

Why our employees choose us (and stay)?

• Never a dull moment – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
• Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
• Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
• Connect globally – Work with people from all over the world. We put the “global” in globalization.
• Compensation & Benefits – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, organized sports, kitchen stocked with the usual suspects… Talk about a balanced lifestyle!

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Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That’s why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one’s identity.

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• Manage the overall marketing automation function and suggest processes and improvements which a focus on lead conversion efforts.
• Create documentation and improve decision making with respect to Marketing Automation in the Growth team.
• Optimize user-to-user conversion rate for automated campaigns and growth initiatives.
• Maintain relationships with sales representatives and establish strong communication between marketing and sales teams.
• Collaborate with all members of the marketing team to support Brand and Growth KPIs.
• Collaborate with other departments and engage stakeholders to ensure that customer relationship management strategy and tools are fully embedded.
• Create campaign reports, provide analysis, and suggest improvements.
• Participate in data selection and segmentation - preparing campaign regulations, ensuring that all systems support the required data selection and communicating this to all stakeholders.
• Measure results and optimize email campaigns.
• Work with the content management team and the design management team to continually improve content and the effectiveness of email campaigns