Marketing Automation Specialist

at  International Data Group Inc

Overview:
The Global Marketing Operations team at IDC is seeking a passionate and knowledgeable candidate for a Marketing Automation Specialist role who will oversee the successful execution of marketing programs in our marketing automation and email platforms (Marketo and Adestra). This critical role will collaborate with marketing teams around the world to bring their programs to life. You will help to refine program frameworks to ensure optimized campaign execution, in addition to building, executing technical QA, and monitoring/reporting on programs delivered to stakeholders. You will assist in relevant platform and segmentation enhancements to drive performance improvements.
Type of contract: permanent, full-time
Location: Prague or Belgrade (or within reasonable distance of these two cities)

REQUIREMENTS

• Minimum 3-5 years of digital marketing experience in a B2B environment.
• Minimum 2 years of hands-on experience with Marketo. Marketo certification preferred.
• Experience with project management tools (such as Monday.com) and resource management required.
• Experience with Adestra and Salesforce preferred.
• Familiarity with UTM strategy and experience with Google Analytics (GA4) preferred.
• Excellent interpersonal skills with ability to understand project/program requirements and translate to deliverables.
• Excellent organizational skills with the ability to prioritize tasks and manage time.
• Excellent analytical and problem-solving skills.
• Exemplary oral and written communication skills, including ability to concisely present project deliverables and outcomes.

• Interact with global marketing teams regularly and act as representative for Marketing Operations to understand campaign goals, provide guidance, and coordinate ultimate delivery of go-to-market programs.
• Hands-on development and execution of marketing campaigns including asset creation (email, landing page, etc.), workflow testing, tracking, etc.
• Perform technical QA of programs constructed (primarily in Marketo) to ensure optimized performance and alignment with best practices.
• Work with Marketing Operations Manager on program production processes, including program frameworks, assets, segmentation, and target lists.
• Execute operational initiatives to drive performance improvements and expedite program delivery.
• Monitor, analyze and report on program and channel performance, providing insights and recommendations to the marketing organization.