Are you an ambitious, methodical marketer who is passionate to learn and test new techniques? Would you like to work for an industry market leader? We are currently in search of a Marketing Automation Specialist for Wolters Kluwer in Gothenburg. Intrigued? Explore the details below to learn more about this exciting opportunity.
Wolters Kluwer Tax & Accounting Scandinavia is a leading technology business that provides software to professional accountants and tax advisors, from sole practitioners to many of the leading accounting practices in Sweden. Essentially, we are a FinTech business, and our people love ideas, innovation, and creativity. If this sounds like you, you should get in touch.
In this role you will be based in our centrally located HQ in Gothenburg, and you will be reporting to the Marketing Director Europe North. You will join a dynamic and engaged marketing team offering market leading products. You will be a part of an exciting journey in an industry transforming its complete offering to cloud-based solutions. You will work in a team of dedicated, professional, and friendly colleagues.

Responsibilities:

• Manage our Automation Tool, Pardot, ensuring day to day maintenance, monitoring and best practices are applied across the team.
• Build, test, launch and optimize campaigns including email template setup, campaign setup, event promotion, ABM, data management, A/B testing, scheduling tracking and measuring campaign performance.
• Create and maintenance of Nurturing Campaigns in support of our marketing strategy.
• Monitor and Report on Email Marketing Performance.
• Stay up to date with latest automation techniques and propose new ways of improving marketing campaigns to the rest of the team, always with a test & learn approach.
• Monitor our Lead Scoring Program (BANT) and propose new ways to improve it depending on its conversion rate and Sales funnel velocity.
• Create and maintain landing pages and forms in Pardot and Sitecore.
• Create and maintain marketing reports, segments, and contact lists in Salesforce.

About you:
We are looking for a passionate marketing automation specialist who shares our values and wants to be part of our success story. If that sounds like you, then hopefully you will also be able to demonstrate the following:
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A proven track record of Automation knowledge and hands-on experience in automation execution (minimum 2 years) using any bespoke automation tool, if Pardot it’s a bonus

• Knowledge of email marketing strategy and optimization techniques
• Knowledge of Salesforce, Segmentation & Demand Generation
• Broad knowledge of marketing campaign metrics
• Analytical mindset and critical thinking
• Strong organizational skills demonstrated through experience in delivering ongoing execution of digital marketing activity.
• Action-orientated and able to adapt to rapidly changing business requirements while thinking creatively and exploiting business opportunities.
• Effective team player with a can-do attitude, who can work on tight deadlines and across multiple workstreams.
• Strong communications skills in both English and at least one Scandinavian language.

Our offer:
We believe in rewarding our team with a competitive benefits package, including a collective agreement that covers occupational pension, health benefits, food vouchers, and more. We offer flexible working hours and flexible working policy (2 days a week in the office, 3 days a week from home) and recognize the importance of work-life balance, providing extra days off and early finish times during the summer.
At Wolters Kluwer, you will be part of a team of dedicated, professional, and friendly colleagues. We foster an open and inclusive work environment where collaboration is key.
We believe in supporting personal and professional growth. Our core values—Win as a Team, Make It Better, Customer Focus, and Aim High and Deliver—guide everything we do. Here, your contributions will be recognized, and you’ll have the opportunity to make a meaningful impact.
If this sounds like you, please send your resume in English.

LI-Hybri

• Manage our Automation Tool, Pardot, ensuring day to day maintenance, monitoring and best practices are applied across the team.
• Build, test, launch and optimize campaigns including email template setup, campaign setup, event promotion, ABM, data management, A/B testing, scheduling tracking and measuring campaign performance.
• Create and maintenance of Nurturing Campaigns in support of our marketing strategy.
• Monitor and Report on Email Marketing Performance.
• Stay up to date with latest automation techniques and propose new ways of improving marketing campaigns to the rest of the team, always with a test & learn approach.
• Monitor our Lead Scoring Program (BANT) and propose new ways to improve it depending on its conversion rate and Sales funnel velocity.
• Create and maintain landing pages and forms in Pardot and Sitecore.
• Create and maintain marketing reports, segments, and contact lists in Salesforce