Marketing Brand Manager

at  EX GROUP PTE LTD

POSITION OVERVIEW:

The Brand Manager will be responsible for developing and implementing brand strategies, marketing plans, and product innovations to drive growth and ensure brand consistency across all channels. This role requires a blend of creative, analytical, and leadership skills to enhance brand equity and market share.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is preferred.
• 5+ years of experience in brand management, marketing, or a related field.
• Proven track record of developing and implementing successful brand strategies.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing software and tools (e.g., CRM, analytics platforms).
• Ability to manage multiple projects and meet deadlines.
• Passionate about branding and marketing.
• Innovative and forward-thinking.
• Detail-oriented with a focus on quality.
• Strong leadership and team management skills.
• Ability to thrive in a fast-paced and dynamic environment.

1. Brand Strategy Development:

• Develop and implement comprehensive brand strategies to meet business objectives.
• Analyse market trends, consumer insights, and competitive landscape to identify growth opportunities.

1. Marketing Planning and Execution:

• Plan and execute marketing campaigns across various channels (digital, print, TV, etc.).
• Collaborate with internal teams and external agencies to create impactful advertising and promotional materials.

1. Product Management:

• Oversee product development and innovation initiatives.
• Manage product life cycles, from inception to launch and post-launch analysis.

1. Brand Consistency and Communication:

• Ensure brand consistency across all marketing materials and communication channels.
• Develop and maintain brand guidelines and standards.

1. Market Research and Analysis:

• Conduct market research to gather consumer insights and identify trends.
• Monitor and analyse brand performance metrics and KPIs to inform strategic decisions.

1. Budget Management:

• Manage brand budgets, ensuring efficient allocation of resources.
• Track and report on marketing expenditures and ROI.

1. Team Leadership:

• Lead and mentor junior marketing team members.
• Foster a collaborative and innovative team environment.

1. Stakeholder Management:

• Work closely with cross-functional teams, including sales, product development, and customer service.
• Maintain strong relationships with external partners, such as advertising agencies and media outlets.