Marketing & Brand Manager

at  Real Journeys

About Us: At RealNZ, we’re passionate about showcasing New Zealand’s natural beauty to the world and fostering sustainable tourism through our incredible experiences. Join our team where creativity, innovation, and conservation are at the heart of everything we do.
Role Overview: Are you a strategic marketing leader ready to shape the future of our brands? We’re seeking a dynamic Marketing & Brand Manager to lead our marketing strategies across our Tourism and Mountains businesses. This role is ideal for someone who thrives in a fast-paced environment, is a superstar communicator and relationship builder, and is driven by curiosity and innovation.

REQUIREMENTS:

• Minimum 6 years of marketing experience, with at least 2 years in a leadership role.
• Proven experience in campaign management and brand marketing, preferably in a dynamic industry.
• A creative and strategic mindset with a keen eye for market trends.
• Proven track record in developing and executing successful marketing and brand strategies.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and stakeholder engagement abilities.
• Passion for conservation and sustainable tourism.
• Tertiary qualification in marketing, communications, or a related field preferred.

KEY RESPONSIBILITIES:

• Lead the development and implementation of integrated marketing strategies to enhance brand awareness and drive customer engagement.
• Collaborate with the GM Marketing to align marketing efforts with business objectives and ensure strategic alignment across all brands.
• Lead and mentor a talented team of marketing professionals to deliver exceptional results.
• Oversee and develop the global marketing strategies for RealNZ, Cardrona, and Treble Cone, operating across multiple brands with varying cadences simultaneously.
• Act as the custodian of the RealNZ brand, maintaining brand guidelines and driving creative storytelling aligned with our brand values and objectives.
• Utilise data-driven insights to optimise marketing performance and strategy.
• Foster partnerships and collaborations to amplify brand presence and impact.