Marketing & Business Development Manager

at  haysmacintyre

haysmacintyre is an award-winning firm of chartered accountants and tax advisors with a strong, market leading international alliance. Our firm comprises almost 40 partners and over 600 staff and has experienced sustained, organic growth, with turnover increasing by 80% over the last six years. We believe this reflects the level of our client service, the culture within the firm and our progressive outlook.
We are currently looking for a Marketing and Business Development Manager to join our team. This role is an exciting opportunity to support the service lines in their go to market strategy, playing a pivotal role in achieving the ambitious firmwide growth strategy.
The successful candidate will be responsible for the development and delivering of the services marketing and business development strategy, as well as acting as the lead contact for key service lines including Tax, Outsourcing and Transaction Advisory Services. This role will also have line-manager responsibilities for a Marketing and BD Executive.

Responsibilities will include:

• Development of a comprehensive marketing and BD plan for all key service lines to support the go to market strategy.
• Research, negotiate and manage key service line sponsorships and events ensuring solid objectives and ROI is agreed.
• Pitch relevant and topical themes for the events and communication schedule.
• Work alongside the other Marketing Managers and Head of Marketing and Business Development to ensure collaboration across all marketing activity.
• Budget management including an assessment of cost vs. benefit of all activity to ensure that resources are used in an efficient and effective manner
• Ensure that all activity has a clear objective to identify sales leads
• Drive the identification and progression of sales opportunity within the current client base
• Work closely with the Business Development Manager to maximise opportunity from regulatory and market changes providing opportunity for service lines.
• Represent Marketing and BD at service line meetings.
• Line manage the Marketing and BD Executive.

The Candidate
Work-Based Competencies

Essential

• Experience in professional services marketing and business development
• Strong project management skills
• Senior stakeholder management
• Strategic vision
• A track record of developing and delivering campaigns and event and managing sponsorships
• Excellent understanding of Microsoft Office suite, particularly Outlook, Word, Excel and PowerPoint
• Proven copywriting and copyediting skills – in web content/advertising/direct mail

Desirable

• Experience within an accountancy firm is advantageous
• Previous line management experience
• Adobe Creative Cloud, particularly InDesign
• Social media campaign experience

Behavioural competencies

• A self-starter and highly organized
• Ability to effectively time-manage multiple competing deadlines and stakeholders
• Commercially aware, sensitive to concerns and needs of internal and external clients
• Confidence: professional, articulate and ability to challenge
• Attention to detail a must
• Resilient, persistent, persuasive and assertive
• Ability to build good relationships

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities.
We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.
If you need us to make any reasonable adjustments for you from application onwards, please email recruitment@haysmacintyre.co

• Development of a comprehensive marketing and BD plan for all key service lines to support the go to market strategy.
• Research, negotiate and manage key service line sponsorships and events ensuring solid objectives and ROI is agreed.
• Pitch relevant and topical themes for the events and communication schedule.
• Work alongside the other Marketing Managers and Head of Marketing and Business Development to ensure collaboration across all marketing activity.
• Budget management including an assessment of cost vs. benefit of all activity to ensure that resources are used in an efficient and effective manner
• Ensure that all activity has a clear objective to identify sales leads
• Drive the identification and progression of sales opportunity within the current client base
• Work closely with the Business Development Manager to maximise opportunity from regulatory and market changes providing opportunity for service lines.
• Represent Marketing and BD at service line meetings.
• Line manage the Marketing and BD Executive