Marketing Campaign Coordinator

at  Nationwide

This role will sit in one of our Customer Marketing Squads, within the broader Personalisation and Performance Marketing team. Working in a squad, you’ll find yourself part of a perfectly formed team, consisting of all the essential skills and resources required to develop and deliver highly personalised, creative and engaging campaigns. You’ll all work towards an agreed set of objectives/ vision and will have the member at the heart of everything you do.
As a Marketing Campaign Coordinator, you will be responsible for leading on the creative development and delivery of direct marketing campaigns. Working across all channels - email, mail, digital prompts, you’ll manage the end-to-end process, from the initial briefing through to go-live. You’ll ensure all campaigns are delivered on time and to budget. With a clear focus on driving commercial, customer and brand outcomes.
For this role you’ll need to have experience in creative development and campaign delivery, with strong collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creative to drive customer engagement.
If you have agency or client-side experience in direct marketing, are passionate and creative, with strong campaign management skills, then we want to hear from you.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

We’re looking for somebody who has;

• Experience of campaign management/delivery.
• Copy and creative development expertise – experience in developing high quality customer communications.
• A good communicator and influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
• Excellent planning and organisational skills and ability to manage multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Excellent attention to detail and proof-reading skills.
• Experience of managing and influencing internal stakeholders and strong experience of working with agencies.
• Able to understand, analyse and interpret insight and data to make informed recommendations.
• Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
• Experience working within a marketing or direct marketing environment, across direct marketing channels.
• Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

Working alongside the other Marketing Campaign Coordinator/s in the squad and with support from your manager, each of you will be responsible for leading on the development of clear, engaging and highly personalised direct response communications for the squad.
You will write creative briefs, briefing squad copywriters or our CRM agency on asset/campaign requirements. You will be responsible for ensuring all assets are reviewed and approved through our internal creative review process by all key stakeholders. You will work closely with your squad Content Editor to ensure email and prompts are built, fully tested and delivered on time. And you will have a close relationship with our mailing house, briefing them on direct mail requirements, ensuring mailings are thoroughly proofed and successfully delivered.
You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against key squad objectives. Providing learnings and insight for future optimisation, to improve campaigns and customer experience. Actively driving a test and learn culture.
You will be responsible for ensuring all campaigns delivered by the squad are delivered on brand, on time and within budget. You will be responsible for ensuring all assets meet all regulatory requirements, managing these assets through all relevant controls and processes.
Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.
You’ll be familiar and have experience of direct marketing channels, such as direct mail, email, digital prompts (in the internet bank and mobile app).