Marketing Campaign Coordinator

at  Vista Group

PRINCIPAL OBJECTIVES

Responsible for executing targeted marketing campaigns on behalf of Movio Cinema clients in the EMEA region and providing support and assistance to the Client Services team.
The Marketing Campaign Coordinator will use the Movio Cinema products for the creation and execution of email, SMS and Push campaign requirements (Operational Services) with analysis and associated reporting, on behalf of Movio clients.

QUALIFICATION AND EXPERIENCE PREREQUISITES

• Experience of working with Big Data, with loyalty programmes and/or CRM systems is advantageous.
• Marketing experience within a cinema, studio, distributor or on a studio / distributor account within an agency is advantageous.
• Relevant tertiary qualification in a Marketing or Communications field.

SKILLS, KNOWLEDGE, ABILITIES AND PERSONAL ATTRIBUTES

• You are a strong team player who create value and builds trust through your contribution and your genuine care in doing your best for your team.
• You are an effective communicator who builds trust through your open, honest and constructive communication style.
• You constantly improve the way we work and create value by challenging the status quo.
• You take action and create value though intelligent risks and prioritising what’s most important for Vista Group.
• You create value by believing in the magic of cinema and seeking to understand the bigger picture of the wider business and industry, to better contribute towards the success of Vista Group.

Execute the campaign requirements for ongoing Operational Services contracts for relevant Movio Cinema exhibitor clients in the EMEA region.
Work closely with the EMEA Account Managers to ensure Operational Services meet client objectives.
Develop and manage campaign calendars in collaboration with relevant clients, Account Managers and key internal stakeholders.
Create and execute campaigns for Movio exhibitors which includes campaign planning, audience targeting and approved asset acquisition.
Monitoring, assessment and reporting on the effectiveness of the various client campaigns and recommend changes to improve engagement and ROI.
Proactively support clients in achieving their broader Marketing objectives, including some project management.
Work with Account Managers to generate analysis and strategic insights from client campaigns and suggest specific testing.
Lead regular conference calls with relevant Movio Cinema clients to ensure clear campaign briefs are communicated and actioned.
Participate in relevant client planning sessions to ensure Movio’s tools are being properly optimised as part of a client’s broader Marketing and/or CRM strategy.
Working with Client Services and Product Operations team to help manage clients needs, have honest conversations and be able to push back when required.
Assist the Account Managers and Account Directors with miscellaneous tasks.