Marketing Campaign Developer

at  Humana

BECOME A PART OF OUR CARING COMMUNITY AND HELP US PUT HEALTH FIRST

In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns
As a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience OR a minimum of 3 years of experience without a degree
• Experience with at least one of the following tools: Unica, Adobe Campaign
• SQL programming
• Experience with documenting and/or gathering requirements
• Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements
• Ad-hoc query tools and data repositories that support data extraction
• Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)
• Possess a keen analytical mindset and the capability to independently navigate and address various priorities
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

PREFERRED QUALIFICATIONS

• Master’s degree in marketing, communications or business
• Prior health insurance industry experience
• Understanding of marketing metrics and program measurement
• Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC)
• Understanding of Medicaid

DESCRIPTION OF BENEFITS

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

ABOUT US

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

KEY ROLE FUNCTIONS

• Partner with associates in other business areas to define business needs and help translate those needs into system requirements
• Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
• Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance
• Data consultation, data strategy and implementation of consumer messaging programs
• Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
• Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
• Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy

THIS IS A REMOTE ROLE ANYWHERE IN THE US THAT WILL REQUIRE YOU TO ACCOMMODATE EASTERN STANDARD BUSINESS HOURS.

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information