Marketing Campaign Lead

at  FD Technologies

ABOUT KX

Our mission is to accelerate data and AI-driven innovation with high performance analytics solutions, enabling our customers to transform into AI-first enterprises. KX is trusted by the world’s top investment banks & hedge funds, aerospace and defence, life and health sciences, semiconductor, telecommunications, and advanced manufacturing companies.
Time series and vector data analytics and management are at the heart of our products, independently benchmarked as the fastest on the market. They help our customers process data at unmatched speed and scale and empower LOB leaders, developers, data scientists, and data engineers to build high-performance data-driven applications and turbocharge their favourite analytics tools in the cloud, on premise, or at the edge.
KX technology enables the discovery of richer, actionable insights for faster, better-informed decision making which drives competitive advantage and transformative growth for our customers. KX operates across North America, Europe, and Asia Pacific.

REQUIREMENTS

Bachelor’s degree in marketing, Business, or a related field (Significant work experience in Lieu of a degree may be considered).
3-5 years of experience in campaign management, demand generation, or a similar role within a B2B environment, preferably in a technology company.
Proven track record of designing and executing successful marketing campaigns.
Strong analytical skills and experience with marketing metrics and reporting.
Proficiency in marketing automation and CRM tools like Pardot, DemandBase and Wordpress.
Exceptional project management, communication, and collaboration skills.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Experience in financial services is highly desirable but not required.

ABOUT THE ROLE

As a Campaign Manager at KX, you will be responsible for designing, implementing, and monitoring innovative marketing campaigns that effectively generate demand and enhance lead generation efforts. Your strategic mindset and execution capabilities will directly contribute to the growth and success of our company in the B2B technology market, especially within financial services.

KEY RESPONSIBILITIES

Develop and manage end-to-end marketing campaigns that align with KX’s goals and effectively target B2B audiences, with a focus on the technology and financial services sectors.
Collaborate closely with product, sales, and content teams to craft compelling campaign messaging and value propositions.
Oversee the planning and execution of multi-channel campaigns, leveraging digital, email, social media, and event channels to maximize reach and impact.
Manage campaign budgets and timelines, ensuring efficient allocation of resources and timely delivery of campaign elements.
Analyze and report on campaign performance, using insights to optimize ongoing and future campaigns.
Experiment with new strategies, tools, and tactics to continually improve campaign effectiveness and ROI.
Work closely with the sales team to ensure campaigns are generating high-quality leads and to streamline the lead handoff process.
Stay abreast of industry trends, competitive landscape, and customer insights to inform and refine campaign strategies.