Marketing Campaign Lead

at  Kinaxis Inc

Remote, Scotland, United Kingdom -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate22 Dec, 2024Not Specified24 Sep, 2024N/AGood communication skillsNoNo
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Description:

Responsibilities:

  • Design and execute global, complex and multi-channel marketing campaigns to create awareness and market leadership in key segments
  • Project manage the end-to-end campaign process from ideation to execution working with cross-functional teams
  • Ensure all marketing programs align to our corporate vision, go to market priorities, themes and brand guidelines
  • Leverage insights into content and tactic preference by intent, persona and buyer’s journey stages to deliver the right program and content at the right time
  • Tailor programs and messaging to align to prospect, customer, and industry-specific initiatives
  • Leverage data and analytics to monitor campaign effectiveness, optimize performance, and identify opportunities for improvement and to inform future program design
  • Utilize marketing automation and CRM platforms (6Sense, Linkedin, Highspot, Salesforce) to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI
  • Stay informed about industry trends, best practices and emerging technologies in campaign and ABM marketing


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Marketing communications business or related field

Proficient

1

Remote, United Kingdom