Marketing Campaign Manager (12 months FTC)

at  Nationwide

This role will sit in one of our Customer Marketing Squads, within the broader Personalisation and Performance Marketing team. Working in a squad, you’ll find yourself part of a cross functional team, consisting of all the essential skills and resources required to develop and deliver highly personalised, creative and engaging campaigns.
As a Marketing Campaign Manager in the Personal Loans Squad, you will be responsible for defining the content strategy, goals and standards for assets produced by the squad. Working across all channels - email, mail, digital prompts, you’ll lead that team that deliver the end-to-end process, from the initial briefing through to go-live. You’ll ensure all campaigns are delivered on time and to budget. With a clear focus on driving commercial, customer and brand outcomes.
For this role you’ll need to have experience in creative development and campaign delivery, across direct marketing channels, being able to lead teams to provide direction and clarity on what’s needed and support through delivery. It will require strong collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creative to drive customer engagement.
If you have agency or client-side experience in direct marketing, are passionate and creative, with strong campaign management skills, then we want to hear from you.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

We’re looking for somebody who has;

• Line management experience with Leadership and mentoring experience
• Experience of leading teams to deliver campaigns
• Copy and creative expertise – experience in developing high quality customer communications
• A good influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Experience of managing and influencing internal stakeholders and agencies.
• Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
• Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial Sector experience is desirable but not essential.
• Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

You will be responsible for defining the content strategy, goals and standards for assets produced by the squad to achieve our commercial & brand outcomes. Managing the content team within the squad to provide direction and clarity on what’s needed from a creative perspective, providing support and mentoring through delivery.
You will have line management responsibility for the content team within the squad, setting goals and having active performance conversations to ensure a high performing team.
You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against key squad objectives. Providing learnings and insight for future optimisation, to improve campaigns and customer experience. Actively driving a test and learn
You will be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget. You will be responsible for the quality control of the assets produced. And for ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.
Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.
You will work closely with the Creative Centre of Excellence team to ensure we are delivering best in class creative and support with identifying opportunities to enhance skills and knowledge.
You’ll be familiar and have experience of below the line channels like; direct mail, email, digital prompts in our internet bank and mobile app, as well as home & exit pages.