Marketing Campaign Manager

at  Langley School

Langley School is seeking an experienced Marketing Campaign Manager to join our Marketing, Communications and Admissions team. We are looking for someone with some experience in thought leadership with an eye for the detail of successful campaign implementation. Previous experience in education would be a positive, but it’s more important that you are good at bringing people, process, and technology together in pursuit of a common goal. Integrated campaign experience is a must; this is not a purely digital/social media campaign role.
This position will be 37.5 hours per week for 52 weeks of the year, with a salary in line with SS16 of the Langley Support Staff Pay Scale, working out to £29,952.00 per annum.

You’ll be leading campaigns that drive growth and engagement. Your expertise in identifying audiences and developing compelling on and offline messaging, creative and events will be critical to the role’s success. Previous experience of campaign planning and deployment will be necessary, and as we want to ensure we are measuring ROI effectively you should also have some experience in data analysis. You’ll work with our stakeholders both inside and external to the school, and you’ll get a real buzz from seeing the impact of your work in action. The role reports to the Director of Marketing, Communications and Admissions, and you’ll be working closely with staff, agency and freelance colleagues to deliver your objectives.

Responsibilities include, but are not limited to:

• Creating the campaign structure to support delivery of all agreed marketing campaigns.
• Creating a detailed plan for each campaign, with budget, milestones, deadlines and dependencies clearly articulated.
• Delivering performance reporting for each campaign
• Obtaining, and where necessary, conducting research or analysis to support campaigns e.g. research into the importance of early years education.
• Marshalling internal and external resources, working with colleagues, to deliver outcomes. Harnessing the talents and enthusiasm of our extended network (alumni, staff, parents, business connections) in support of our objectives.
• Supporting our Head of Marketing (Events, Partnerhips and Alumni) to bring the Langley experience to life for key target audiences
• Ensuring campaigns support the evolution of the Langley brand and are in alignment with the values of the school
• Identifying issues with campaign deployment and recommending changes as required
• Identifying amplification opportunities for each of the themes, particularly upstream of consideration and decision-making.

Please see attached role profile for full details.