QUALIFICATIONS:

• Degree or diploma in business, marketing, advertising, or a related field.
• 3+ years of experience managing direct marketing campaigns, including data management, direct mail, email, and digital advertising.
• Proven experience with marketing automation platforms such as Microsoft Dynamics, Emfluence, Salesforce, or similar tools.
• Strong analytical, project management, and problem-solving skills.
• Excellent organizational and multitasking abilities.
• Proficiency in MS Office Suite, especially Excel.
• Ability to diplomatically influence decision-makers using research and data-driven insights.
• A team player with a relentless focus on driving results.
• Fluent in English; French communication skills are an asset.
  

  HP

• Collaborate with internal teams to enhance existing marketing campaigns and create new ones aimed at increasing revenue and customer loyalty.
• Utilize marketing automation tools such as Dynamics 365 CRM, Emfluence, and other platforms to develop data-driven, multi-channel campaigns that deliver measurable ROI.
• Lead strategies that manage the volume, quality, and frequency of marketing touchpoints across channels, including email, direct mail, mobile apps, and digital sources, to optimize brand awareness and sales conversions.
• Identify high-potential market segments to drive brand growth and revenue through new initiatives.
• Enhance the customer onboarding experience to boost loyalty and retention.
• Develop communication strategies that leverage Abell’s extensive knowledge base to better serve our customers.