Marketing Campaign Specialist

at  melba support services

• Join a dynamic and growing marketing and communications team
• Permanent opportunity
• Salary: up to $120,000 base + superannuationJoin a values-driven Human Rights Organisation

ABOUT US:

Melba has been supporting the Victorian community for over 50 years. What began with three families in search of a different kind of day support for their children with disabilities, has become a mission to open a world of opportunities for people to live fabulous lives of their choosing. The human rights of the people we support are at the centre of everything we do.

QUALIFICATIONS AND EXPERIENCE:

• 8+ years’ experience in Marketing
• Bachelor’s degree in marketing, communications, or a related field (or equivalent work experience)
• A combination of strategic thinking, project management skills, and creativity to deliver impactful campaigns that resonate with our target audience.
• Demonstrated project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with a keen eye for detail and creativity.
• Collaborative team player with strong interpersonal skills and the ability to work effectively in cross-functional teams.
• Understanding of, and a commitment to, the values and goals of the organisation
• Demonstrated commitment to service excellence, human rights and zero tolerance
• Excellent interpersonal and collaborative management skillsHigh-level organisational and time management skills including a proven ability to prioritise, meet deadlines and work autonomously.
• 
  Requirements: A current NDIS Worker Screening and Working with Children Check (we can support you through the process of obtaining one or both checks if you don’t already have them).

ABOUT THE ROLE:

The Marketing Campaign Specialist contributes to the development and execution of marketing strategies to elevate Melba’s brand, engagement and growth and involves a hands-on approach to managing and implementing various marketing initiatives and campaigns.
This is an exciting opportunity for a passionate marketer to drive impactful marketing campaigns and contribute to the growth and success of our organisation. If you thrive in a dynamic and collaborative environment and are eager to make a meaningful impact, we encourage you to apply for this position.

RESPONSIBILITIES:

• Develop and execute Melba’s marketing strategy and marketing plans to drive brand awareness, acquisition, market share and growth.
• Manage end-to-end campaign execution including campaign planning, setup, media buying and scheduling, segmentation, deployment, and performance tracking, ensuring timely execution and delivery of key milestones
• Develop comprehensive marketing campaign strategies that integrate various channels such as digital, social media, email, events, and traditional advertising.
• Manage the production of marketing materials, including content, graphics, collateral and promotional assets, in collaboration with the communications team and external agencies.
• Conduct market research and analysis to identify trends and customer insights in support services industries using data to inform decision-making.
• Stay informed about industry trends, emerging technologies, and marketing innovations to continuously improve campaign strategies and tactics.
• Collaborate with the marketing team to define campaign goals, target audience, and key performance indicators (KPIs).
• Monitor campaign performance metrics, analyse data, and generate reports to measure effectiveness, identify trends, and optimise campaign performance.Manage day to day relationships with key agencies