Marketing Campaigns Officer

at  Kings College London

Job id: 094691. Salary: £37,332 - £42,099 per annum, including London Weighting Allowance.
Posted: 21 August 2024. Closing date: 02 September 2024.
Business unit: King’s Business School. Department: KBS External Engagement.
Contact details: Scott Parker. scott.parker@kcl.ac.uk
Location: Strand Campus. Category: Professional & Support Services.
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About us
King’s Business School asks challenging questions of business and wider society: What is the meaning of work? Should business be more ethical? How can we measure productivity? What is modern slavery? How will AI transform employment?
The School wants to recruit the brightest students (whatever their background) who are capable of answering these questions and becoming the leaders of tomorrow. In an ever expanding, fast-moving business school market, King’s Business School needs to stand out to attract great students to join a triple accredited and upwardly mobile business school.
In the past year, the School has launched an Executive MBA, the UK’s first MSc in ESG Management and numerous other degree and short courses.
About the role
To bring these programmes to life, support future portfolio growth and to find more brilliant students, King’s Business School is looking for a Marketing Campaigns Officer, initially focussed on our Executive MBA & Executive Education open courses. This role will be tasked with delivering an extensive schedule of campaign activities to meet targets for leads, applications & enrolments. This role will report into the School’s Marketing Campaigns Manager and form part of the university’s Marketing Campaigns team. They will work exclusively on Business School projects and will benefit from the expertise and resources provided by King’s College London’s Brand & Marketing Directorate.
The purpose of this role is to recruit brilliant students to King’s Business School programmes. This will be achieved through:
Working with the Marketing Campaigns Manager to deliver successful marketing campaigns, utilising the whole marketing mix to increase awareness, generate and engage with leads and offer holders via conversion and completion activity;
The creation and curation of various mediums of content;
Deployment and supply of content across all channels including; social media, events, email, web, print, student ambassador management and display advertising;
The organisation, delivery and evaluation of on-campus and online events including; open days, open evenings, taster and offer holder events.
Ideal candidates will enjoy a fast-paced and fast-growth environment; be able to demonstrate both strong organisational skills and creative flair in their marketing careers to date; and be excited about developing a relatively new brand into new markets and to new audiences.
This is a full time post (35 hours per week) offered on an indefinite contract.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.
About You
To be successful in this role, we are looking for candidates to have the following skills and experience:
Essential criteria
1. Educated to degree level or equivalent
2. Demonstrable marketing experience at a similar level to that required by the job description
3. Strong organisational skills and experience of managing time sensitive activity
4. Strong project management skills
5. Strong written, verbal and inter-personal communication skills
6. Excellent attention to detail
7. Experience of digital marketing, with knowledge of a website CMS and/or HTML
8. Ability to multitask and meet deadlines
Desirable criteria
1. A relevant professional marketing qualification
2. Experience of working with multi-media content
3. Marketing experience within the Higher Education sector; either in a university, business school, or in an executive / professional education context.
Downloading a copy of our Job Description
Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the next page after you click “

Please refer the Job description for details