Marketing Category Manager - Woodcare

at  DuluxGroup

• Join a fast paced and competitive business
• Drive profitability of the woodcare category
• Ownership of woodcare innovation and growth

SKILLS AND EXPERIENCE

This is a role with real impact, so you’ll need the ability to work collaboratively and proactively with multiple stakeholders. Being agile and resilient, ideally you can demonstrate:

• Ideally a minimum of 4 years Marketing experience
• Bachelor’s degree, ideally in Marketing/Business Management
• Experience in new product development, knowledge of the stage gate process is desirable
• Ability to develop clear customer and consumer propositions, whilst delivering to target on sales growth, profitability, differentiation, and market share
• Strong data analysis and problem-solving skills
• Proven track record in managing projects and use of project management tools
• Proven track record to manage or develop product / category with sound business acumen
• Successful track record of delivering commercial outcomes
• Experience in delivering comprehensive multi-channel marketing plans with all aspects of the marketing mix
• Understanding or experience in a manufacturing/product development environment
• Ability to learn and understand technically based products

ABOUT THE ROLE

Reporting to the Senior Category Manager, you will be responsible to lead the development and activation of category & brand strategy, NPD and execution for all Woodcare brands. This role can be based in Wellington or Auckland.
The Woodcare Category Manager, develops and implements marketing and category plans for the Woodcare brands. To manage the effective deployment of the marketing budget to maximise long-term sales and profitability whilst guarding the integrity of those brands. Woodcare brands include (but aren’t limited to): Dryden, Intergrain, Cabots, Feast Watson & British Paints Timber.
You will partner with peers and key stakeholders to develop & deliver cohesive, differentiated consumer engagement and brand activation plans to achieve brand outcomes.
In this highly visible and strategic and complex role, you will ensure all channels of trade (industrial applicators) Specification and retail sales teams are set up for success to support the woodcare categories in the marketplace.

RESPONSIBILITIES

• Develop and deliver an insight led NPD portfolio and innovation pipeline
• Harness consumer insights and market trends through research and consumer/customer and industry participation
• Position new concepts and ideas to the broader business with sound acumen and category fit
• Work with different functions across ANZ to ensure stakeholder management
• Develop and implement a cohesive, long-term category and brand plans to deliver profitable growth

This is a role with real impact, so you’ll need the ability to work collaboratively and proactively with multiple stakeholders. Being agile and resilient, ideally you can demonstrate:

• Ideally a minimum of 4 years Marketing experience
• Bachelor’s degree, ideally in Marketing/Business Management
• Experience in new product development, knowledge of the stage gate process is desirable
• Ability to develop clear customer and consumer propositions, whilst delivering to target on sales growth, profitability, differentiation, and market share
• Strong data analysis and problem-solving skills
• Proven track record in managing projects and use of project management tools
• Proven track record to manage or develop product / category with sound business acumen
• Successful track record of delivering commercial outcomes
• Experience in delivering comprehensive multi-channel marketing plans with all aspects of the marketing mix
• Understanding or experience in a manufacturing/product development environment
• Ability to learn and understand technically based product