Marketing, Client Marketing, Germany & Austria, 12 month FTC- Based in Fran

at  TIAA

Overview of the Role
This role is an exciting opportunity for an experienced Client Marketer to develop, manage, execute and measure effective integrated marketing campaigns to engage clients and generate new leads within the Germany & Austria markets. The role is integral to support the growth of the European business, with a strong focus on the German institutional market and lighter support for the German private wealth and Austrian institutional market. Based in Nuveen’s Frankfurt office, close alignment with the firm’s Global Client Group and EMEA Marketing team is required to execute the region’s ‘go to market’ plan and best position Nuveen for growth.
The role requires generalist marketing knowledge as it touches a wide spectrum of mar-com activities and will serve as a liaison to other marketing functions including media relations, digital/e-marketing, product marketing, design, social media, paid media and multimedia, across the Europe, Asia Pacific and U.S.-based marketing teams, helping to provide an integrated marketing approach.

Main Duties and Responsibilities:

• Develops and executes on Germany marketing plan alongside local marketing team, ensuring alignment with business objectives and providing guidance to wider Marketing team so that all activity is in lock step.
• Partners closely with Global Client Group (sales team) to ensure marketing initiatives align with capital raising priorities and themes, providing a tailored experience for clients and prospects in the region.
• Oversees the creation, maintenance and production of online and offline marketing materials as required by the sales team, ensuring materials are aligned with business strategy and objectives. This includes marketing presentations, brochures, white papers, website content, email marketing, social media and videos.
• Identifies and executes brand-building and awareness opportunities for the business including advertising, advertorials, sponsorship and social media, working closely with key local media publications as well as brand, design, paid media, PR and content comms teams.
• Works closely with events team on proprietary and external events programme, ensuring activities align with regional plan, position the brand effectively and provide an elevated client experience.
• Works closely with global digital team to manage local German and Austrian websites, ensuring content is updated and aligns to regional goals, in addition to advising on appropriate personalised content for website IP detection, ensuring all regional website users have a refined digital experience.
• Partners with analytics team to provide reporting and analysis of marketing programmes, ensuring regular reviewing and refining.
• Seeks more innovative ways in which the business can be marketed, with a focus on enhancing the client experience.

Technical Skills & Qualifications Required:

• 7+ years marketing experience
• Degree educated with a qualification in Marketing preferred
• Experience working within financial services
• Experience managing a team
• Strongly fluent in written and spoken professional English and German.
• Strong knowledge of Microsoft Office products

Competencies Required

• Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business
• Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
• Demonstrates diligence, analytical approach and works proactively to resolve issues
• Experience of working on a broad range of matters with a flexible attitude
• Comfortable operating in/with a multi-location and multi-national extended team
• Strong organizational skills with the ability to operate under time pressure and multi-task
• Self-directed, self-starter, and motivated with the ability to work with minimal supervision in a complex organisation
• Developed interpersonal skills including a proactive approach to resolving conflicts/ overcoming inefficiencies
• Able to think independently and challenge/escalate issues in an appropriate manner

Preferred Skills:

• Cross-border experience/skills
• Experience driving client marketing campaigns

This role requires no regulatory designation.
Nuveen is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
Nuveen welcomes and encourages application from people with disabilities. Should you require any accommodation during the selection process, please contact us at
talentacquisition@nuveenglobal.com

Company Overview
Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at
www.nuveen.com
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email:
accessibility.support@tiaa.org

• Develops and executes on Germany marketing plan alongside local marketing team, ensuring alignment with business objectives and providing guidance to wider Marketing team so that all activity is in lock step.
• Partners closely with Global Client Group (sales team) to ensure marketing initiatives align with capital raising priorities and themes, providing a tailored experience for clients and prospects in the region.
• Oversees the creation, maintenance and production of online and offline marketing materials as required by the sales team, ensuring materials are aligned with business strategy and objectives. This includes marketing presentations, brochures, white papers, website content, email marketing, social media and videos.
• Identifies and executes brand-building and awareness opportunities for the business including advertising, advertorials, sponsorship and social media, working closely with key local media publications as well as brand, design, paid media, PR and content comms teams.
• Works closely with events team on proprietary and external events programme, ensuring activities align with regional plan, position the brand effectively and provide an elevated client experience.
• Works closely with global digital team to manage local German and Austrian websites, ensuring content is updated and aligns to regional goals, in addition to advising on appropriate personalised content for website IP detection, ensuring all regional website users have a refined digital experience.
• Partners with analytics team to provide reporting and analysis of marketing programmes, ensuring regular reviewing and refining.
• Seeks more innovative ways in which the business can be marketed, with a focus on enhancing the client experience