Marketing Co-ordination Manager

at  LOral

Job: Marketing Co-ordination Manager
Brands: L’ORÉAL PARIS - All categories
Location: Woodmead
Reports to: Brand General Manager: L’Oréal Paris
Analyse SSA market and consumer data to identify regional opportunities; provide daily support to the countries and influence the brand strategy in the countries; feed international teams with local findings. Create activation regional activation campaigns in collaboration with key stakeholders to drive growth on L’Oréal Paris.

KEY JOB ACCOUNTABILITIES:

• Collect and analyse consumer and market insights, share findings with the stakeholders to ensure the consistency of new developments and marketing mix (IMC/360/Digital/Retail)
• Provide daily support to the countries to make the link between international and country teams; animate them and provide advice and expertise on the category, relay information and strategy
• Assist countries to create the right angle of attack locally to integrated, engaging consumer brand experiences.
• Assist countries to animate pillar products and to monitor core catalogue.
• Develop marketing and category expertise within the countries, in particular by sharing zone and country best practices
• Make recommendations on the category to feed into the zone strategy.
• Effectively prepare clear messages for the senior management to present to senior management
• Contribute to the local adaptation of communication material (artwork, advertising material).
• Contribute to driving regional advocacy campaigns through insights and execution.
• Contribute to influencing media, promotion and market research plans

• Existing knowledge and experience in the Advocacy and Influence field
• A specific expertise on Advocacy (and not only paid influence) would be appreciated.
• Excellent analysis Skills.
• Able to translate theoretical guidelines into actionable recommendations.
• Strategic thinking and long term planning.
• Complex organization management.
• Project management at scale.
• 5 - 10 years of activation marketing experience