Marketing & Communication Manager

at  Movenpick

Company Description
Join us at Accor, where life pulses with passion!
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.
By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.
You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.
Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.
Hospitality is a work of heart,
Join us and become a Heartist®.
Job Description

YOUR EXPERIENCE AND SKILLS INCLUDE:

• Minimum of 5+ years working in Hospitality marketing and e-commerce management
• Proven ability to build relationships and find new business: prospecting, networking, site inspections and sales calls
• Excellent knowledge of and ability in Microsoft Office suite required
• Experience in working in hospitality sales systems (e.g. Opera, Delphi) preferred
• Excellent communication skills, both written and verbal required
• Excellent time management and organizational skills
• Strong interpersonal and problem solving abilities
• Highly responsible & reliable
• Ability to focus attention on partnership needs, remaining calm and courteous at all times
• Must be results oriented with ability to be flexible
• Positive attitude and supportive, team based approach towards the attainment of the hotel’s goals
• Strong analytical expertise: data oriented with focus on Tableau, GA4, OTA extranet, media agency reports
• Understanding of Distribution: CRS, PMS, connected partners
• Strong knowledge of marketing and communications principles and upcoming trends
• Passion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenue
• Strong network with key brands such as Forbes, Conde Nast, Travel +Leisure, Michelin Guide will be a major advantage

Partner & Industry Engagement

• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
• Seek relevant brands for co-branded guest experience

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:

Communications & Media Plan

• Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
• Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
• Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
• Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
• Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
• Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

Campaign & Event Management

• Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
• Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
• Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

Market Research & Analysis

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyze data from various platforms to provide informed proposal to meet commercial and business goals
• Review competitors to create in-depth communications strategies to promote all products and service

Partner & Industry Engagement

• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
• Seek relevant brands for co-branded guest experiences

Budgeting

• Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
• Responsible to gathering scope and costs for budgeted items related to marketing communications
• Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
• Plan and prepare for annual budget submission and presentation

Others

• Comply with hotel and department policies and procedures at all times
• Assist with any other Sales & Marketing projects as requested
• Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
• Recommend new technologies to drive usage of advanced technological tools
• Strong analytical skills to challenge external stakeholders & develop relevant action plans
• Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
• To carry out other duties as and when assigned by the Management of the Hotel

Qualifications