Marketing & Communication Specialist

at  Estes Park Health

ESTES PARK HEALTH COMPANY DESCRIPTION:

Estes Park Health exists to make a positive difference to the health and well-being of all we serve. Located about 90 miles northwest of Denver, at 7,522 feet above sea level, Estes Park Health sits in the heart of the Rocky Mountains. As a gateway to Rocky Mountain National Park, the adventurous lifestyle Estes Park supplies open endless outdoor opportunities for our staff. We promote a healthy work-life balance to give our staff the time to enjoy the “playground” that is Colorado.
From pediatrics to geriatrics, Estes Park Health supplies a full spectrum of care for our friends, neighbors, and visitors in the entire Estes Park Valley and Rocky Mountain National Park. Today, over 18,000 patients—residents and visitors alike—see our health care teams for both outpatient and inpatient services.

SUMMARY:

The Marketing Communication Specialist is responsible for promoting the company’s products and services to existing and prospective patients, customers, and employees through strategic use of graphics, logos, and other promotional products. This position will also be responsible for all aspects of Estes Park Health’s social media groups, to attract and interact with targeted virtual communities and network users.

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.
• 2 years of related experience in marketing, communications, and/or social media preferred.
• Proficient with Microsoft Office Suite or related software.

• Collaborates with Estes Park Health directors and senior staff to fully understand product and communication needs.
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Based on assessment, drafts, and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Collaborates with companies and communities in the Estes Park and North Range areas for employee benefits and perks.
• Creates and coordinates multimedia packages.
• Evaluates success of campaigns when completed.
• Attends trade shows and community fairs and staffs the company booth.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Performs other duties as assigned.