Marketing Communication Specialist

at  Variety Village

JOB DESCRIPTION

Position Title: Marketing Communication Specialist
Reports to: Sr. Manager, Brand & Communications
Status: Full-Time, 35 hours per week, On-site
Location: Variety Village, Scarborough, ON

WHO WE ARE:

Located in southwestern Scarborough, Ontario, Variety Village is an inclusive, adaptive, and family friendly facility serving more than 30,000 individuals each year. Variety Village has had, and continues to have, a profound impact on the lives of people with disabilities and their families. Through adaptive sport and recreation programming, outreach and education, Variety promotes inclusion and healthy living through adapted physical activity.

SUMMARY:

Reporting to the Manager of Brand & Communications, the Marketing Communication Specialist will work closely with the Membership, Fundraising, Events, and Programs teams. This role is responsible for developing and executing marketing communication strategies to promote Variety Village and Variety – the Children’s Charity (of Ontario). The ideal candidate will be skilled in content creation, writing, design, and digital media, helping to enhance engagement, brand visibility, and lead generation across various platforms.

QUALIFICATIONS AND KEY COMPETENCIES:

• -Degree or diploma in marketing, communications, journalism, or a related field.
• -3-5 years of experience in marketing communication or content creation.
• -Excellent written and verbal communication skills.
• -Strong editing abilities with a keen attention to detail.
• -Critical thinking and problem-solving skills.
• -Project management and organizational skills.
• -Creativity and a strong aptitude for storytelling.
• -Advanced proficiency in Microsoft Office, Adobe Creative Suite, and web-based tools (e.g., Wordpress, Canva, Mailchimp, SurveyMonkey).
• -Experience with graphics and video editing software.
• -Knowledge of email marketing, SEO, Google Analytics, and digital advertising.
• -Proficiency in social media platforms and content management systems (e.g., WordPress, Salesforce).
• -Ability to manage multiple projects and meet deadlines under pressure.
• -Strong relationship-building and networking skills.
• -Ability to work both independently and as part of a team.
• -Tactful with good judgment in situations requiring indirect authority.
• -Fluency in French or other languages is an asset.
• -Ability to perform light physical tasks.
• -Flexibility to work shifts, weekends, and holidays.
• -Full G driver’s license in good standing is an asset.
• -Knowledge of Indigenous relations, including social, political, and historical context.
• -Commitment to diversity, equity, and inclusion.
• -Cultural sensitivity and awareness of diverse communities.
• -Adherence to Variety’s established policies and procedures.
  Interested applicants should submit their covering letter including salary expectations and resume to the email below by October 4, 2024. P-lease note that selected applicants will be required to participate in a multi-step interview process. A criminal check will also be required. -Interested individuals should submit their application to:
  humanresources@varietyontario.ca
  Please note that requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements outlined in the job posting. Applicants should make their requirements known when contacted.
  We thank all applicants in advance and advise that only those selected for an interview will be contacted.
  For more information visit www.varietyvillage.c

• Develop and implement marketing communication campaigns aligned with business objectives.
• -Provide input and guidance on communication strategies.
• -Stay informed on industry trends, best practices, and emerging marketing tools.
• -Produce compelling content for various platforms (website, social media, email, brochures, presentations).
• -Write, edit, and proofread marketing collateral for consistent branding and messaging.
• -Create visual assets (graphics, photos, videos) for print and digital media.
• -Ensure accuracy and appropriate messaging across all content.
• -Monitor and maintain corporate website and social media pages.
• -Address client queries and respond to public media inquiries.
• -Collaborate with cross-functional departments for seamless marketing communication.
• -Evaluate the success of communication projects and programs.
• -Monitor and analyze marketing communication efforts.
• -Track ROI for marketing campaigns.
• -Availability to work evening or weekend events as needed.
• -Provide recommendations for optimization based on analysis results.
• -Network with industry experts and potential clients to drive brand awareness.
• -Gather customer feedback through surveys.
• -Perform other duties as assigned.