Marketing & Communications Consultant

at  Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

UNIQUE REQUIREMENTS:

• 20 – 30% travel required
• Ability to adapt one creative concept to multiple vehicles
• Technical appreciation for the development process of creative design across all media

• Develop company, product and service marketing materials to capture the attention of the audience, drive sales and differentiate Sun Life Global Investments in the competitive market place
• Produce error-free copy that upholds and advances the Sun Life Global Investments brand, marketing goals and business objectives
• Follow the creative development process, including brainstorming activities, researching competitive marketing programs and matching design and vehicle to the target audience
• Develop the creative brief and collaborate effectively with project stakeholders to produce the best in class marketing
• Coordinate contracts with external vendors and oversee the logistics and execution of events including being onsite when necessary
• Manage inventory of booths, banner bugs, supplies and promotional items used at events
• Manage the SLGI Swag program, including inventory, product sourcing, website maintenance and budgeting
• Purchase coordinator for the Brand and Sponsorship team

Event Production:

• Initiate RFPs for hotel/venues based on parameters set out by Marketing Manager; consolidate RFP results to create a short list for the Marketing Manager and Director to select from
• Registration and attendee management including rooming lists and manifests
• Detailed project planning timelines, critical path, development and checkpoints
• Admin tasks including shipping
• On-line registration system building, testing and implementation
• Mobile application building, testing, implementation and on-site support
• Management of presentation slide decks including testing and on-site execution

Decision-Making Authority:

• Recommend the most appropriate creative application and use of brand attributes to marketing vehicles and tactics to achieve project objectives
• Select vendors and determines design application across all media
• Manage allocated budget and deliverables for individual projects