Marketing Communications Executive

at  Cornmarket

At Cornmarket, we look after the financial wellbeing of public servants and their families. We’ve been focused on public sector employees for over 50 years, learning how to bring our clients the best financial services – from car, home, health and life insurance, to income protection, retirement planning and beyond.
As a team, we’re a lovely bunch. We work together and share ideas, skills and opinions. You’ll get exposure to all areas of the business from marketing to sales, operations and compliance. There’s lots to learn but space to create great impact. If you’re passionate about your job, you’ll fit right in.

SKILLS KNOWLEDGE REQUIRED

• 3+ years in a fast-paced marketing environment
• Degree or similar qualification in marketing, digital, or media production
• Salesforce (or similar) experience in executing optimising campaigns
• Experience managing and optimising marketing strategies
• Solid digital marketing experience (social media, display, PPC, influencer collaborations)

ROLE PURPOSE

This is an exciting role, spanning all facets of marketing communications, with a focus on optimising engagement, leads and conversions via our marketing automation tool, Salesforce. The dynamic candidate in this role will deliver high performing acquisition retention marketing campaigns, that deliver strong levels of engagement with customers and potential customers.
Within a vibrant Marketing team, this person will be responsible for the day-to-day execution of marketing strategies to drive inbound calls, online interactions, and high levels of brand visibility to target audiences.

ACCOUNTABILITIES OF THE ROLE

• Manage and implement all aspects of marketing strategies, including email marketing, digital marketing (social media, content, display, PPC, influencer campaigns), advertising, below the line communications, promotions, webinars/events and lead generation
• Execute strategic Salesforce campaigns, to optimise automation and segmentation for maximum engagement conversions
• Develop an in-depth knowledge of the products that we offer, to deliver effective marketing campaigns and initiatives
• Proactively identify best practice marketing campaigns to drive cross-sell and up-sell opportunities
• Assist with the development of content themes, manage content calendar and work with external digital agency, videographers, and internal designers to produce engaging content
• Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance
• Identify new marketing initiatives to drive responses, sales and increase the lead pool
• Ensure all communications throughout the lifecycle of the customer are developed with the customer experience in mind
• Distil complex product information into communications that are easily understood by and relevant for the customer
• Update website as required, ensuring content is optimised for SEO customer experience, to maximise engagement
• Work closely with Client Services to promote relevant products to Unions and Groups
• Develop and maintain effective relationships with internal and external stakeholders, to ensure that work is carried out to a high standard, on time and within budget
• Monitor the market for industry trends and competitor activity
• Manage marketing budgets for relevant areas and ensure all activity is delivered within budget