Marketing Communications Manager

at  CooperVision

We are searching for an experienced Marketing Communications Manager.
This position will be responsible for building, reinforcing, and safeguarding the Cooper Vision Brand reputation with both external and internal audiences. Internally you will be working with Management to develop and oversee internal communications strategies, ensuring internal employer brand building and overall effective dissemination of information within APAC and ANZ business.
The Marketing Communications Manager (hereafter “the role”) will be responsible for activating brand strategy by leading the development and execution of holistic marketing communications (marcom) programs for a portfolio of CooperVision and customer brand products and services in ANZ, to our target audiences of Eyecare Practitioners (ECPs) and their patients.
This hands-on communicator role will deliver on its remit via effective coordination of internal CVANZ resources and external agencies to deploy selling and educational collateral, patient-facing materials, public relations activities, industry events, and tradeshows, online, offline & social media, and other marketing communication activities that support execution of the ANZ marketing & commercial strategies across ECP and retail channels. The role entails a high level of partnering with brand, customer marketing, professional affairs, and other commercial stakeholders, both regional and global, to ensure aligned and comprehensive programs that contribute to CVANZ’s targeted commercial outcomes.

Primary focus

• Inputs and understands brand and product strategies and translates them into impactful marcom campaigns aligned to Global brand guidelines.
• Plans, executes, and measures brand, digital, and PR communication activities.
• Contributes to planning, execution, and follow-up of industry event participation for the brand area of focus.
• Plan, develop, and implement internal communication strategies and platforms.

CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.
CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.

We are searching for an experienced Marketing Communications Manager. This position will be responsible for building, reinforcing, and safeguarding the Cooper Vision Brand reputation with both external and internal audiences. Internally you will be working with Management to develop and oversee internal communications strategies, ensuring internal employer brand building and overall effective dissemination of information within APAC and ANZ business.

• Strong project management and organisation skills.
• Hands-on go-getter, willing to roll up sleeves and personally act to drive success.
• Demonstrated leadership skills; ability to manage. influence diverse, remote, and cross-functional teams inside and outside of CVANZ.
• Demonstrated influencing and collaboration skills; ability to build effective relations and manage diverse, remote, and cross-functional teams inside and outside of CVANZ required.
• Evidence of track record of self-starting, creatively thinking, bringing new ideas and approaches to the team, and looking for ways to improve on current practices required.
• Demonstrated proficiency in successfully, and simultaneously, managing the execution of multiple cross-functional marcom projects required.
• Motivation to proactively develop CVANZ product knowledge required.
• Experience in the vision care category or a similar B2B2C environment would be highly regarded.
• Excellent written, oral, and presentation skills are required; this role will produce content therefore copywriting experience is essential.
• Experience in managing and measuring agencies; creative, digital, and PR required.
• Experience with digital content management systems, and experience with CRM and marketing automation platforms, such as SFDC & MailChimp , desired.
• Proficiency with office software including Microsoft Office and Outlook .
• Capable of performing a light physical effort to fulfill job requirements.

EXPERIENCE:

• Minimum of five years’ experience in a Marketing and Communications role.
• Consumer Packaged Goods experience would be a plus.
• Experience working with “big box” retailers for a B2B2C product portfolio preferred.

EDUCATION:

• A Business or Arts Degree in communications, public relations, marketing, or related discipline.

• Strong project management and organisation skills.
• Hands-on go-getter, willing to roll up sleeves and personally act to drive success.
• Demonstrated leadership skills; ability to manage. influence diverse, remote, and cross-functional teams inside and outside of CVANZ.
• Demonstrated influencing and collaboration skills; ability to build effective relations and manage diverse, remote, and cross-functional teams inside and outside of CVANZ required.
• Evidence of track record of self-starting, creatively thinking, bringing new ideas and approaches to the team, and looking for ways to improve on current practices required.
• Demonstrated proficiency in successfully, and simultaneously, managing the execution of multiple cross-functional marcom projects required.
• Motivation to proactively develop CVANZ product knowledge required.
• Experience in the vision care category or a similar B2B2C environment would be highly regarded.
• Excellent written, oral, and presentation skills are required; this role will produce content therefore copywriting experience is essential.
• Experience in managing and measuring agencies; creative, digital, and PR required.
• Experience with digital content management systems, and experience with CRM and marketing automation platforms, such as SFDC & MailChimp , desired.
• Proficiency with office software including Microsoft Office and Outlook .
• Capable of performing a light physical effort to fulfill job requirements