Marketing Communications Manager - Selle Royal brand

at  Selle Royal Group spa

As an ecosystem of iconic cycling brands, our purpose is connecting humans with the outside world.
Today we develop, produce and market saddles, components and accessories for different kinds of bicycles and cyclists, focusing on research, technology and style to improve the cycling experience and lead the global cycling revolution.
With over 65 years of history, more than 1400 people and 9 corporate sites all around the world, we are constantly looking for talents that can bring their values to our six brands: Selle Royal, Fizik, Brooks England, Crankbrothers, Pedaled and Pannier, and foster a positive change for the Society and the Planet.

MARKETING COMMUNICATIONS MANAGER - SELLE ROYAL BRAND:

For our Selle Royal brand team in Italy, we are looking for a Marketing Communications Manager, responsible for the marketing strategy and the marketing plans definition, set-up and execution, in order to guarantee compelling brand positioning, strong brand equity and business results worldwide. Could it be you?
Selle Royal is our recreational cycling brand, manufacturing saddles and accessories since 1956 to make the riding experience more comfortable for urban, touring and trekking cyclists.

YOUR SKILLS:

Excellent English (a second European language is a plus);
Proven Marketing & Communications expertise;
Content management for premium brands;
Ability to work with multi-cultural and multi-functional teams;
Effective communication and public speaking;
Passion for cycling and/or outdoor sports.

Managing the Brand Identity and Image (brand guidelines, art direction coordination, new communications projects, retail tools, publications & marketing collaterals…);
Market research, Consumer Target and trends analysis;
Defining Global Communications medium-long term strategy and yearly plans, supervising all key activities development, through all touchpoints;
Managing Global Marketing Communications Budget;
Go-to-Market projects together with Product/Business Managers;
Overall Content Strategy (copywriting, storytelling, visual campaigns, videos…);
Media&PR Strategy and activations;
Special Strategic Communications Projects, focusing on co-marketing & co-branding, partnerships;