Marketing & Communications Manager

at  USG Corporation

CGC Inc. is a leading marketer, manufacturer and distributor of gypsum wallboard products, interior finishing material and suspended acoustical ceilings. With locations around the world, CGC and USG have the resources, plants, products, and people to build walls, ceilings, and careers.
CGC Inc. is currently recruiting a Marketing & Communications Manager in Oakville, Ontario office.

POSITION SUMMARY

Canadian Gypsum Company (CGC), a trusted name in building materials manufacturing, is seeking an experienced and strategic Marketing & Communications Manager to join our team. This high-impact role will support the MarCom Team in shaping CGC’s customer and brand strategies.
As a key player in the team, you will lead efforts to enhance CGC’s digital presence, oversee internal and external communications, and spearhead content development. In the early stages, this role will play a critical part in developing and launching a brand-new website for CGC and USG, establishing the foundation for future digital growth.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 7+ years of experience in marketing, communications, or a similar strategic role, with expertise in digital platforms and project management.
• Results and data-driven mindset with a strong analytical capability and solid experience leveraging data to drive conversion and engagement.
• Strong skills in internal and external communications, with the ability to craft compelling narratives and engage diverse audiences.
• Effective at cross-functional collaboration to manage projects with multiple stakeholders and many moving parts.
• Excellent interpersonal, presentation and communication skills to liaise with all levels of management and to negotiate with suppliers, industry peers, etc.
• Exceptional project management skills, including the ability to balance multiple priorities and meet deadlines.
• Analytical mindset with experience using performance metrics and data to drive decisions and optimize strategies.
• Experience in the building materials or manufacturing industry is an asset but not required.

Marketing

• Collaborate with CGC’s business units and North American stakeholders to design and execute strategies that strengthen brand recognition and customer loyalty.
• Drive the development of marketing campaigns rooted in customer research, insights, and sound business information to drive engagement and sales.
• Develop and manage content strategies for web platforms, ensuring alignment with CGC’s brand values and product goals.
• Partner with advertising and media agencies to build impactful campaigns that drive results.
• Collaborate with the in-house Social Media Specialist to develop and execute engaging content strategies across various platforms, aligning with CGC’s employer brand and marketing goals.
• Partner with Sales and Product teams to create strategic marketing plans that drive business growth and engagement.
• Guide storytelling initiatives that highlight CGC’s diverse product portfolio and reinforce its position as an industry leader.
• Leverage the website and other digital tools (CRM) as key marketing platforms to support product launches and drive customer engagement.