Marketing Communications Officer

at  RMIT University

Overview:

• Full-time, Fixed Term for 2 Years with a possible contract extension
• Salary Level HEW 6 + 17% Superannuation and Flexible Working Arrangements
• Based at the Melbourne CBD campus, and hybrid ways of working

About You
As the Marketing Communications Officer at RMIT Activator, you will play a vital role in enhancing the institution’s reputation as a leader in impact-driven entrepreneurship. You will support the marketing and communication efforts by executing campaigns tailored to diverse audiences, including, but not limited to RMIT-affiliated entrepreneurs and external project funders.

Your key responsibilities will include:

• Promoting RMIT Activator’s involvement in sustainable community initiatives and open innovation.
• Generating leads and curating engaging content.
• Managing digital marketing efforts, including website maintenance and monthly newsletters.
• Engaging with stakeholders and supporting event marketing.
• Conducting market research to inform strategic decisions.
• Analysing key metrics to assess the effectiveness of marketing strategies and ensuring they align with RMIT Activator’s goals.

This role requires a proactive, strategic, and data-driven approach, with a strong commitment to driving growth in entrepreneurial and sustainable community development sectors. Your success will be driven by your creativity, initiative, teamwork, and ability to collaborate with various internal and external stakeholders.

To be successful in this position, you’ll have:

• Strong communication skills including a proven ability to prepare copy for social media, digital marketing, publications, and the web.
• Proven experience in content creation and campaign management via digital and social channels.
• Proficiency in developing and optimising marketing campaigns and communications.
• Strong understanding of email marketing strategies and tools.
• Demonstrated ability to take initiative and manage multiple projects and tight deadlines under broad direction.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Demonstrated understanding of marketing principles and practice, particularly Account-Based Marketing.
• High proficiency in Microsoft Office, Excel & Power Point packages, and project management tools.
• Proven ability to work independently and as part of a team, with excellent interpersonal skills.

Qualifications
A tertiary qualification in Advertising, Marketing or a related field is required and significant experience in a fast-paced environment.
Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.
About the Policy, Strategy and Impact Portfolio
The Policy, Strategy and Impact Portfolio provides focus and momentum for the projects and priorities that have been identified in Knowledge with Action: RMIT’s Strategic Plan to 2030. It provides support for the implementation of the RMIT Strategy with a particular focus on delivering impact through public policy and government engagement, innovative practice in organisational capability and skills development, innovation and entrepreneurship and the development of new collaborations and partnerships. PSI has been a focal point for the development of significant investment projects and precincts which focus on urban innovation for the future of Melbourne such as the Melbourne Innovation Districts partnership between the City of Melbourne, The University of Melbourne and RMIT and the Cremorne Digital Hub.
RMIT Activator generates impact through entrepreneurship. Our mission is to empower founders, ventures and communities to deliver global impact, at scale, ensuring sustainability of people and planet into the future. We do this through a suite of entrepreneurial skills and venture support programs and services and large-scale impact projects and partnerships. The Business Systems and Operations Support (BSOS) role is critical to enabling the co-ordination and delivery of these programs, projects and supporting business functions.
To Apply
Please submit your CV and covering letter addressing your suitability for this position by clicking on the ‘Apply’ link at the top of this page.
For further information about this position, please see the Position Description hyperlinked below or contact Diane Wong – Marketing and Communications Lead via email
diane.wong@rmit.edu.au
Position Description – Marketing Communications Officer
Please note, if you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT’s Jobs website to access the Position Description at the bottom of the page.
Applications Close:
12 Aug 2024 11.59 pm
RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT. To discuss adjustment requirements, please contact Kassie (Senior Talent Acquisition Advisor), via
talentsupport@rmit.edu.au or visit our Careers page for more contact information -
https://www.rmit.edu.au/careers
.
We are a Circle Back Initiative Employer – we commit to respond to every applicant

• Promoting RMIT Activator’s involvement in sustainable community initiatives and open innovation.
• Generating leads and curating engaging content.
• Managing digital marketing efforts, including website maintenance and monthly newsletters.
• Engaging with stakeholders and supporting event marketing.
• Conducting market research to inform strategic decisions.
• Analysing key metrics to assess the effectiveness of marketing strategies and ensuring they align with RMIT Activator’s goals