Marketing & Communications Specialist

at  All Cares

Hello!
We are BitterBrains, creators of popular platforms like Vue School and Certificates.dev, and proud organizers of major developer events such as Nuxt Nation, Vue.js Nation, Frontend Nation and Vue Forge. We also run the Official Vue.js Certification in collaboration with the framework’s creator, Evan You, and the Vue.js team.
Since 2016, we’ve empowered over 200,000 developers to learn Vue.js and other web technologies, building a community of half a million developers with over a million annual users.
Our mission is to continue spreading knowledge and making developers’ lives easier.

WHAT WE ARE LOOKING FOR

We’re looking for a Marketing and Communication Strategist to join our small but dynamic marketing team. In this role, you’ll work across different teams to help us engage our developer communities and promote our products effectively. If you’re ready to make a real impact in a collaborative environment, this could be the perfect fit for you!

WHAT AN IDEAL CANDIDATE SHOULD HAVE?

We’re looking for a Marketing and Communication Strategist who is skilled and passionate about connecting with developer communities. The ideal candidate will possess the following qualifications and attributes:

• Education: A degree in Marketing, Communications, or a related field.
• Experience: At least 5 years of content and product marketing experience, demonstrating a strong track record of successful campaigns.
• Interpersonal Skills: Excellent communication and interpersonal skills to collaborate effectively with team members and stakeholders.
• Planning Skills: Strong organizational and planning abilities to manage multiple projects and deadlines efficiently.
• Attention to Detail: A keen eye for detail is essential—there’s no room for spelling or grammar mistakes in our communications.
• Consumer-Centric Mindset: The ability to step into the mind of the consumer, identifying their pain points and addressing them through effective messaging.
• Brand Versatility: Comfort in oscillating between different brands and voices, adapting your style to suit various audiences while maintaining brand integrity.
• Creative and Analytical: A balance of creativity and analytical thinking, allowing you to develop innovative marketing strategies backed by data-driven insights.
• Email Marketing Knowledge: Familiarity with email marketing strategies and best practices to enhance our communication efforts.
• Content Creation with AI: Proficiency in creating and editing content using AI tools while staying true to our brand voice.
• Interest in Frontend Frameworks: While not required, an interest or knowledge of frontend frameworks (such as Vue.js, Nuxt, JavaScript etc.) or frontend development would be advantageous in understanding our audience better.
• Strong preference for asynchronous communication: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less.
• Meeting-free mindset: Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.

In addition to these qualifications, we value candidates who are proactive, adaptable, and eager to learn. If you’re excited about joining a collaborative team that is dedicated to empowering developers through education, we’d love to hear from you!

REQUIREMENTS

• Meticulous and resilient
• Have an eye for detail
• Very organized
• A good communicator (verbal and written English)
• Professional
• Comfortable using various types of technology
• A fast learner
• Energetic and positive

• Develop Marketing Strategies: Create and implement communications plans for product launches across multiple brands.
• Manage Content Calendars: Oversee email campaigns and product launches to drive engagement and sales.
• Craft Clear Messaging: Write consistent messaging highlighting our products’ value throughout the customer journey.
• Update Website Content: Manage website updates using Laravel Nova CMS, ensuring all content is current and engaging.
• Copyrighting: Author and produce content for press releases, blog posts, and emails as needed.
• Team briefings: Create clear, actionable briefs for designers, copywriters, and other content producers.
• Engage Customers: Communicate with customers about upselling, cross-selling, and maintaining their interest in our offerings. Craft surveys and utilize other feedback techniques to gain a clear understanding of the customer’s needs and interests to improve customer segmentation.
• Utilize Tools Effectively: Use tools like Asana, Slack, Notion, Figma, and Laravel Nova to streamline workflows and improve campaign performance.