MARKETING COMMUNICATIONS SPECIALIST

at  Aurora Parts and Accessories LLC

We are seeking a Marketing Communications Specialist to join our team. This role requires a strategic thinker with a passion for brand development, content creation, and campaign execution. If you’re skilled in CRM, have a knack for writing, and can measure the impact of marketing efforts, we want to hear from you.

QUALIFICATIONS:

• 5+ years of experience in content creation, digital marketing and campaigns, preferably in a B2B or product-focused environment.
• Proven experience in marketing strategy and execution.
• Proficiency with CRM and Marketing Automation tools.
• Strong writing skills and ability to create diverse types of content.
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Experience in measuring and reporting on campaign effectiveness.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and collaboration skills.
• Videography and CMS experience preferred.

• Develop and Implement Marketing Plans: Create and execute marketing plans to drive brand awareness and sales growth.
• Brand Messaging: Ensure consistent and compelling brand messaging across all channels.
• CRM Campaigns: Execute and measure effectiveness of CRM campaigns, including email marketing, marketing automation and drip campaigns.
• Content Creation: Write and produce engaging content aligning to buyers’ personas and the customer journey for various platforms including blogs, videos, emails, websites, presentations, testimonials and brochures.
• Social Media Calendar: Develop schedule, write and post content and report on results.
• Online Sales Promotions: Develop and implement online sales promotions to boost customer engagement and sales.
• Marketing Project Management: Oversee inbound marketing requests in Monday.com, assign projects and monitor progress.
• Campaign Measurement: Measure and report on the effectiveness of marketing campaigns, using data to inform future strategies.
• Internal Communications and PR: Manage internal communications and public relations efforts to support company initiatives and enhance our brand reputation.
• Digital Marketing: Lead digital marketing efforts, including SEO, SEM, and social media strategies.