Marketing Communications Specialist

at  Leidos

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Journalism, Communications, or a related discipline with 2+ years of relevant experience, or a Master’s degree with less than 2 years of experience.
• Ability to obtain and maintain a public trust security clearance (which includes three years of immediate residency in the US).
• Proficiency in search engine optimization (SEO) and Google Analytics.
• Demonstrated experience in creating, designing, and editing clear, concise, and compelling content for various audiences and platforms, including digital and print media (e.g., social media, reports, newsletters, and presentations).
• Excellent written and verbal communication skills, with the ability to translate complex technical information into easily understandable content for non-technical audiences.
• Proven ability to build and maintain relationships with stakeholders through clear and consistent communication.
• Strong skills in managing multiple projects simultaneously, adapting to changing priorities, and meeting deadlines.
• Proficiency in analyzing marketing data and campaign performance to inform strategic decisions and recommendations.
• Familiarity with digital marketing strategies and tools, including website design, social media, email marketing, and event management to promote initiatives and engage with target audiences.
• Strong focus on accuracy and quality in all communications and marketing materials.
• Excellent collaboration skills to work effectively with team members, stakeholders, and clients.
• Proficiency in Microsoft Office tools including Word, PowerPoint, Excel, and SharePoint.
• Valid driver’s license and the ability to pass a DMV background check.

PREFERRED QUALIFICATIONS:

• Advanced understanding or experience in the transportation industry, engineering, automated vehicle technologies, Cooperative Driving Automation, intelligent transportation systems, or emerging technologies such as artificial intelligence.
• Proven experience in managing and delivering projects on time and within budget, with a strong understanding of project management methodologies and tools (e.g., Agile, Scrum, Waterfall).
• Experience as a Section 508 of the Rehabilitation Act subject matter expert, ensuring content is compliant as it relates to accessible documents and electronic media.
• Knowledge of web design and development.

• Develop concise and compelling summaries and briefings of technical research reports for both technical expert and layman audiences.
• Create and edit content for articles in technical and general media publications, digital newsletters, and technology transfer platforms.
• Produce, design, and edit content for social media, public announcements, fact sheets, presentations, training courses, and other associated media and materials.
• Manage communications, marketing, outreach, publications, and stakeholder engagement activities for various ITS JPO, HASS COE, and FHWA projects.
• Identify and implement improved processes and methodologies to enhance the effectiveness of communications, outreach, marketing, and stakeholder engagement activities.
• Build and maintain trust with key stakeholders through clear communication and follow-through on commitments.
• Apply data-driven marketing best practices, utilizing data analysis and business analytics expertise to make strategic recommendations.
• Track, record, and present marketing and communications campaign performance information to internal teams and clients.
• Ensure all communications and marketing materials adhere to the organizations’ branding guidelines.
• Conduct market research to identify trends, target audiences, and competitive landscape insights.
• Create and execute comprehensive content strategies to support marketing objectives and campaigns.
• Develop and manage internal communications to keep employees informed and engaged.
• Oversee updates and improvements to the organization’s website, ensuring it aligns with marketing goals.