Marketing Communications Specialist

at  Materialise

FULL-TIME

Are you a creative and hands-on marketing professional looking to make a meaningful impact in the med-tech and footwear retail sectors? Join Materialise Motion as our Marketing Communications Specialist for Europe/ROW, where you’ll drive lead generation, brand awareness, and innovative marketing strategies. Are you ready to innovate for a healthier world?
Job description
We are seeking a dynamic and hands-on Marketing Communications Specialist for Materialise Motion to join our team. In this role, you will be responsible for translating our marketing strategy into comprehensive yearly marketing communication plans and executing them. Your primary focus will be on activities that drive lead generation, lead nurturing, and brand awareness across the customer journey in the European market.

What you will do

• Strategy implementation: translate product and market roadmaps into integrated marketing communication plans in collaboration with the product and research team
• Content development: create engaging content for social media platforms and actively manage these channels
• Develop and maintain content on the company website and other online and offline resources
• Sales collaboration: work closely with the sales team to understand the customer journey and identify new and effective marketing activities
• Project management: coordinate with the internal marketing operations and PR team to brief and follow up on the implementation of marketing projects and campaigns, including webinars, digital marketing campaigns, conferences, presentation materials, and sales collateral
• Performance analysis: analyze marketing activities and campaigns, report on KPI metrics, and propose improvements to maximize impact
• Global alignment: collaborate with the US marketing communications specialist to ensure global communication strategies are implemented locally
• Stakeholder communication: align expectations and communication across all stakeholders, including product marketing, sales, and regional marketing teams

Your profile

• Minimum of 3 years in a similar role
• Proficient in translating marketing strategy into actionable plans and executing them
• Based in Paal, Limburg.
• Superior written and verbal communication skills in English
• Proven results in content marketing and digital marketing tactics
• Experience in the footwear retail or med-tech sector is an advantage
• Strong ability to build relationships across different teams and manage multiple stakeholder priorities in a complex environment
• Proactive, energetic, organized, and creative
• A shared passion for innovating for a better and healthier world

Location and type of contract

• Beringen, Belgium
• Full-time
• Hybrid
• Associate level

Working at Materialise
Materialise is a dynamic, international high-tech company, founded in 1990 and headquartered in Belgium, with over 2,300 employees worldwide. Materialise’s mission is to innovate for a better and healthier world through its software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). Our customers are in diverse industries, such as automotive, aerospace, medical, research, and academia.
As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.

• Strategy implementation: translate product and market roadmaps into integrated marketing communication plans in collaboration with the product and research team
• Content development: create engaging content for social media platforms and actively manage these channels
• Develop and maintain content on the company website and other online and offline resources
• Sales collaboration: work closely with the sales team to understand the customer journey and identify new and effective marketing activities
• Project management: coordinate with the internal marketing operations and PR team to brief and follow up on the implementation of marketing projects and campaigns, including webinars, digital marketing campaigns, conferences, presentation materials, and sales collateral
• Performance analysis: analyze marketing activities and campaigns, report on KPI metrics, and propose improvements to maximize impact
• Global alignment: collaborate with the US marketing communications specialist to ensure global communication strategies are implemented locally
• Stakeholder communication: align expectations and communication across all stakeholders, including product marketing, sales, and regional marketing team