Marketing & Communications Specialist

at  Saskatchewan Crop Insurance Corporation

MARKETING:

• Research, coordinate, and provide advice and guidance to executive management and business units on branding, communications and marketing strategies, corporate advertising campaigns, media relations, digital campaigns, social media, writing, print/video/radio production, and internal communications strategies.
• Work collaboratively with an agency of record to develop and build innovative marketing strategies and campaigns within a defined budget based on solid data, market research and analysis and present recommendations to management.
• Additional collaboration with a creative team to brainstorm and come up with branding ideas, graphic designs for the campaign and other promotional tactics that support business strategies and direction.
• Implements and follows brand marketing guidelines to ensure consistency throughout all SCIC campaigns.

QUALIFICATIONS:

• To be successful in this position, you will need a university degree in journalism or business administration majoring in marketing and a minimum of one year of relevant experience in a marketing, public relations, communications or journalism role OR a diploma in business administration with concentration in marketing, journalism studies, public relations and strategic communications with a minimum of three years of relevant experience in a marketing, public relation, communication or journalist.
• Relevant certificate programs (public relations and communications, Marketing Management, Agriculture communications, professional communication) considered towards years of experience.
• Superior communications and interpersonal skills, with the ability to write and communicate complex concepts to senior leaders and senior government officials.
• Ability to work with Adobe Creative Suite, Microsoft Office and web-based content management systems and social media content management systems.
• Demonstrates integrity with a focus on service excellence and innovation.
• Excellent time management skills with the ability to work independently and meet deadlines.
• Customer-focused with the ability to relate and appeal to the farming community.
• Self-starter with a promotional and creative aptitude.
• Familiarity with marketing methods, public relations techniques and social media.
• Familiarity with print and/or digital media.
• An in-depth knowledge of government operations and programs is preferable.
• A criminal record check is required.
• Should the successful candidate participate in the Crop Insurance or AgriStability Programs, their account must be in good standing.
• Must possess a valid driver’s license.

Reporting to the Manager, Marketing and Communication, this 18-month position works out of the Strategy, Marketing and Communications (SMC) unit. A Marketing and Communications Specialist is responsible for leadership in strategic marketing, public relations and corporate communication.