Marketing Communications, Specialist (TrainHub)

at  ApplyBoard

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our
six core values
are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.
Job Title: Marketing Communications, Specialist (TrainHub)
Job Location: Canada
Job Type: Full Time
About TrainHub
Trainhub is the leading international education industry training ecosystem. We are on a journey to unify the industry, making it more efficient, transparent and professional. The work that we do has the power to impact the lives of millions of international students every year.
TrainHub’s team is made of passionate and highly proactive individuals surfing the wave of growth in a fast-changing environment, working every day to discover new and better ways to add value to our clients.
The Opportunity:
Are you an experienced and creative professional passionate about building long-term relationships with target audiences? We’re looking for a Marketing Communications Specialist to join our team. You will play a key role in engaging with potential and existing audiences by creating and executing communication and marketing materials to increase brand awareness, reach more customers and better engage our existing clients.
Ultimately, you will act as our brand’s voice to impress our customers and attract new clients.

Responsibilities

• Craft and manage email communications to existing and potential users and clients.
• Monitor and optimize trigger emails from our platform, ensuring they deliver clear and effective messages.
• Create engaging LinkedIn posts and articles to enhance our online presence and engage our audience.
• Develop informative and user-friendly how-to articles, guiding users to maximize their use of our platform.
• Collaborate with the marketing team to develop and execute integrated marketing campaigns that drive user acquisition and engagement.
• Collaborate with cross-functional teams, including sales, product, design, and analytics, to optimize user acquisition and engagement strategies and improve conversion rates.

Requirements

• Proven experience in marketing communications, with a strong writing background.
• Excellent written and verbal communication skills.
• Familiarity with email marketing and automation tools.
• Ability to translate complex information into clear, user-friendly content.
• Strong understanding of marketing principles and best practices.
• Ability to manage multiple campaigns at once
• Strong communication and teamwork skills
• Experience with online platform acquisition preferred
• Analytical and detail-oriented mindset

About ApplyBoard
ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.
ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.
Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.
ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process

• Craft and manage email communications to existing and potential users and clients.
• Monitor and optimize trigger emails from our platform, ensuring they deliver clear and effective messages.
• Create engaging LinkedIn posts and articles to enhance our online presence and engage our audience.
• Develop informative and user-friendly how-to articles, guiding users to maximize their use of our platform.
• Collaborate with the marketing team to develop and execute integrated marketing campaigns that drive user acquisition and engagement.
• Collaborate with cross-functional teams, including sales, product, design, and analytics, to optimize user acquisition and engagement strategies and improve conversion rates