MARKETING CONSULTANT (BRAND)

at  Nationwide

This role is integral to a team who manage multiple brands at Nationwide, and it’s an exciting time to join. Our brands have been through significant evolution during the last year, with fantastic foundations in place. And we’re now looking to embed the highest standards of brand identity and consistency.
As the Marketing Consultant (Brand) you’ll champion our brands internally, As the brand guardian you’ll help colleagues to take pride in our brands, educating on the importance of brand consistency. You’ll also seek out opportunities to embed our brands further, through both our visual identity and tone of voice.
Working with our brand agency, Senior Marketing Manager and Marketing Manager you’ll develop the brand guidelines to ensure clarity whilst ensuring they enable our design and comms teams.
You’ll also be supporting colleagues in the delivery of our campaign and advertising plans, and email marketing programme.
This role sits within the Customer, Brand and Engagement Function, in the Intermediary & Landlord Marketing Team. The team operate as a fully integrated function, so you’ll work alongside experts in digital, brand, campaign, content, and many other marketing disciplines.
The team have ambitious plans. Through Nationwide For Intermediaries we aim to be distinct, conspicuous and the most recommended brand, and through The Mortgage Works we aim to be the most admired buy to let brand. We will continue to celebrate the long-established partnerships we have with intermediaries and alongside this deliver a greater level of support and experience to our landlords with their mortgage needs.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our London, Swindon or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

As a Minimum you will have:

• Demonstrable experience of developing brands with external and internal Audiences
• Experience of working with advertising and email marketing
• Proven ability when influencing key stakeholders both in and outside of marketing teams
• Exceptional attention to detail and a problem-solving mindset
• Strong written and verbal communication skills
• Able to work to deadlines and to be flexible when plans change
• Experience in reviewing and developing new ideas
• Proven to demonstrate good creative judgement
• Able to spot opportunities and coordinate activity
• Experience of planning and delivering marketing plans, across email and advertising

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

You will be the brand specialist in our team. You will be responsible for developing our brand guidelines and you’ll ensure our brands are clear and complete for both colleagues and designers. This will include working with our agency to manage and evolve the brands, through your deep understanding of the various audiences we have and their needs.
You’ll understand brand research, collating relevant data and drive brand evolution based on these factors. You’ll share brand research outcomes with key stakeholders and will influence their roadmaps to ensure brand evolution is delivered consistently across all channels.
Your strong interpersonal and communications skills will come into their own when you engage with colleagues across the society to provide brand training. You will manage and triage internal queries regarding our brand, running drop-in sessions to answer challenges colleagues have.
You’ll need strong collaboration and stakeholder skills when meeting with others to identify and agree opportunities to embed our brand identities and tone of voice in internal and external communications.
In this role you’ll call on your communications and campaign expertise to support and work with the team who deliver email communications and campaigns at pace. From time-to-time you’ll manage email communications, you’ll, write and send emails through our email platform, ensuring they’re fully tested and signed off pre-send. You’ll also support in the delivery of our campaign and advertising plans, ensuring the launch of materials in a timely manner, with appropriate stakeholder engagement and on brand of course.
If you’re experienced in Brand, Campaign and Email marketing then we want to hear from you.