Marketing Consultant, Digital Marketing

at  Manulife

KEY ATTRIBUTES FOR SUCCESS

• execution-focused within a fast-paced environment
• strong project management skills with the ability to lead and implement initiatives
• excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that is impactful and compelling
• possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
• familiar with the latest digital marketing trends and technologies
• positive relationship management skills at all levels of the organization
• self-starter, motivated, and critical thinker

QUALIFICATIONS

• University or college degree in marketing, communications, media, or related field of study
• 5+ years of experience in a Sales and Marketing role
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement and action
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with A/B testing and other testing metrics
• Proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, Teams and Smartsheet)
• Experience working with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Experience in leveraging Generative AI (Gen AI) technologies to develop innovative solutions and improve business processes.
• Knowledge of Marketing Technology (MarTech) tools and platforms, with the ability to integrate and utilize them to enhance marketing strategies and campaigns.
• Excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
• Process- and detail-oriented with a strong commitment to quality
• Solutions-focused mindset
• Group Benefits, health care or related industry experience highly valued
• Creative mindset with the ability to think outside the box.
• Ability to work independently and as part of a team.
• Familiarity with HTML is an asset
• French is an asset

• collaborate closely with the Product team in the creation and delivery of marketing strategies and campaigns
• write, edit, and generate high-quality omni-channel marketing collateral for external clients
• design, develop, and deliver digital marketing content utilizing our agency and/or design software and tools
• collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs
• execute new and existing marketing campaigns, ensuring alignment with targeted business metrics and objectives
• manage projects efficiently, working in a cross-functional environment while ensuring delivery deadlines met and content requirements in place
• collaborate with stakeholders to measure campaigns and report on program effectiveness
• Stay up-to-date with the latest digital marketing trends and technologies.
• Monitor and report on the performance of all digital marketing campaigns, using data to optimize and improve strategies.
• Utilize analytics tools to measure and report performance against goals (ROI and KPIs)