Marketing & Content Manager

at  Bonhams

ABOUT BONHAMS

Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia.
Bonhams is an equal opportunity employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.

QUALIFICATIONS

• Minimum 3 years plus of digital and content marketing experience.
• Bachelor’s degree is required.
• Digitally focused with demonstrated experience leading, implementing and managing multi-channel performance campaigns.
• Confident communicator who is comfortable advising key internal stakeholders.
• Able to work independently, as well as with the global team.
• Experience managing and tracking multiple budgets.
• Strategic thinker with ability to see the larger picture while delivering on their day-to-day tasks.
• Social media management with specific experience in onsite content production.
• Proficiency in standard industry tools such as Tableau, Google Analytics, Salesforce, Trello or Later.Working knowledge in the art, collectible cars and/or luxury market is desired.

• Act as the point of contact for marketing for your US-wide allocated departments based in New York and Los Angeles, establishing and maintaining a close working relationship with key Specialists and keep ongoing knowledge of business KPIs.
• Lead and implement multichannel marketing campaigns for auctions and consignment.
• Develop and manage the production of exciting and engaging campaign content including copy, film, photography and editorial for all allocated sales.
• Own and manage the @BonhamsCars Instagram account, collaborating with the global marketing team to plan and post content.
• Capture and post content to social media in real time at US car events.
• Coordinate the media strategy for the Cars department globally in collaboration with London colleagues, and in partnership with our media agency – ensuring that print advertising and advertorial tactics are optimized to drive awareness and registrations.
• Manage business-getting campaigns for your departments working in close collaboration with specialists as well as the wider marketing team on both digital and print advertising channels.
• Develop and deliver marketing reports for all allocated campaigns.Maintain a relationship with key external partners, e.g. media/digital agencies, video and photo suppliers and develop new relationships.
• 
  In addition to the tasks and responsibilities listed, other duties may be assigned by manager.