Marketing - Content Specialist

at  Mallory Pryce

KEY SKILLS NEEDED:

• 5+ years of experience working in a B2B environment
• 5+ years of experience in producing insightful communications to a senior audience
• Experiences of ABM practices in a B2B environment
• Experience of creating artwork for direct mail, website, email, print magazine and video projects
• Experience working in an integrated Marketing team, including collaboration with Creative, Sales and/or Business Development colleagues
• A journalistic background would be advantageous

THE MARKETING CONTENT SPECIALIST ROLE WILL BE RESPONSIBLE FOR:

1. Case studies: Manage and write these, working with relevant ]teams and/or client to gather information required. Such as organise a photographer/videographer where applicable, produce the artwork and ensure case studies are a key element of our content strategy
2. Blog: Plan and write regular blog articles. Work with relevant teams and/or 3rd parties to gather information required. Upload to website and send out to agreed audiences for publishing
3. White papers: Plan and write scheduled white papers as part of the content plan. Work with relevant teams and/or 3rd parties to gather information required. Upload to website and send out to agreed audiences for publishing
4. Research Reports: Assist the Head of Marketing & Brand to produce reports for key audiences. This will include liaising with partners and client base in order to facilitate the preparation needed to get underway, plus writing parts of the document as well
5. Work with the wider team to write specialist ABM insight documents for a selected prospect audience. It will require a close working relationship with the Business Development and Sales teams as well, including support in reaching out to target prospects on a 121 basis
6. Regular liaison with strategic alliances and marketing agencies (where applicable), in order to generate and maintain a healthy source of insight for communication activity to target audiences. This may mean attending events and conferences to generate new contacts.
7. Ownership of the marketing comms calendar to provide the Head of Marketing & Brand a solid plan of comms to ensure regular value and insights are delivered to our audiences. To ultimately develop an ‘always on’ content strategy
8. Email newsletters: creating content and taking responsibility for regular enewsletters plus monitoring and reporting on email campaign data. Be proactive in analysing data in order to suggest changes to campaigns, when necessary
9. Pivot magazine: Own the regular production of editions through to roll out. To include content creation, liaising with design and content agencies and printers. Post-production promotion scheduling is also a requirement
10. Website: Supporting the maintenance and enhancing the effectiveness it provides as a key marketing and sales tool
11. Social Media: Be responsible for regular posts on LinkedIn
12. Ad hoc email communications: Responsible for generating content/copy and executing campaigns as and when needed
13. Communication & Research: share marketing news and reports, where relevant, with the wider team. Monitor other 3rd parties, sourcing research material for articles, monitoring business press to share relevant, timely news about customers and prospects
14. Events: Support the Head of Marketing & Brand with online and in person events including presentation content, marketing & display materials, during-event assistance and other tasks where required
15. All other duties as assigned

KEY ATTRIBUTES FOR THE ROLE:

Research – Have a curious mindset in order to research relevant sources of information required to produce insight & perspective value content
Determination – The drive, energy, persistence and tenacious resilience to succeed whatever the weather
Good Communicator – For both internal and external engagement. Not afraid to pick up the phone or visit people in person to source information when needed!
Continuous Improvement – Keen to learn and keep up to date with the fast-paced business and digital changes
Creativity – We will have to find creative ways to hit deadlines and meet targets
Accuracy – An eye for detail is critical
Team Player – This role will involve interaction with other departments, and it has to be considerate, professional and effective at all times
Values Driven – Total commitment to company values at all times, every day