Marketing Coordinator - 2 Year Term (FT)

at  SIGA

Job Description:

EDUCATION

• Bachelor of Commerce degree with a specialization in marketing, or a combination of relevant education, training and or experience may be considered.

EXPERIENCE

• Minimum of two years of experience in marketing and event planning; planning and implementing and evaluating event success.
• In addition, accumulation of at least one year experience leading others through expertise and influence, training individuals, experience with primary and secondary research and database applications.
• Advanced knowledge and experience of Microsoft Office programs, especially excel.

Reporting to the Manager of Loyalty Marketing, this position promotes the Casino entertainment experience by coordinating and implementing activities that drive visits and revenues.
Responsibilities include: Planning, implementing and evaluating on-site promotions, entertainment acts, special events and activities. Coordinating all advertising to drive visits to the casino. Carrying out full evaluations to determine the success of activities against forecasted benchmarks. Creating and analyzing a wide variety of reports, statistics and tracking documents. Coordinating Casino VIP and Players Club activities and events. Working with Motor Coach and Tour operators to drive visits to the Casino. Leading the Casino’s participation in trade shows. Developing proposals and evaluating the success of group incentive programs. Ensuring timely and complete communication flows between Marketing, other departments and front line staff, relating to promotional and communications activities. Maintaining strong working relationships with VIP guests, media, entertainers and their agents, vendors, suppliers, and Casino staff. Participating in other projects as required, in support of Casino marketing and advertising activities.