Marketing Coordinator – B2B Sales

at  SmithBucklin

Smithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Marketing Coordinator – B2B Marketing to join the Sales Services team in our Washington DC office.
The Marketing Coordinator – B2B Marketing is responsible for designing, writing and deploying compelling email promotions, media kits, prospectuses and other marketing materials with a focus on B2B Sales. This role requires the ability to work collaboratively and effectively across multiple projects. They will also be responsible for client relations and other account management duties for several key association clients.
At Smithbucklin, we embody a culture driven by optimism, ambition, expertise, and thoughtfulness, where every team member is empowered to exceed expectations and deliver exceptional results for our clients. Join us in shaping the future of association management, where our values serve as the cornerstone of our success.

BASIC QUALIFICATIONS

• Bachelor’s degree from an accredited four-year college or university or equivalent experience.
• A creative portfolio showcasing diverse array of creative work, including email campaigns and marketing collateral
• 2-5 years of relevant professional experience
• Experience with design and creation of copy and graphics for a variety of marketing materials with a focus on B2B sales
• Experience designing landing pages for B2B Sales
• Proven skills in Adobe Creative Cloud and Canva, with intermediate experience in InDesign, Photoshop, and Illustrator
• Proven experience working an email marketing platform such as Mailchimp, HubSpot, or Marketing Cloud

PREFERRED QUALIFICATIONS

• Experience in publishing, advertising, tradeshow or similar industries
• Experience with CRM systems, Salesforce a plus
• Experience with HTML, CSS and JavaScript
• Skill and experience using Microsoft Excel and other programs within the Microsoft Office Suite
• Familiarity with Interactive Advertising Bureau (IAB) standards and best practices is a plus

WHAT YOU WILL DO

• Work in a multi-client, advertising agency-like atmosphere
• Help develop and execute comprehensive marketing campaigns to grow exhibit, sponsorship, and advertising revenue on behalf of our association clients
• Campaigns may be in the form of email, social, webinars, or video
• Design media kits and promotional sales pieces for association clients
• Compose and design promotional e-marketing messages to support sales efforts
• Design ads for retargeting campaigns
• Participate in client meetings and attend conferences and tradeshows on an as-needed basis
• Maintain and submit various reports on campaign performance
• Work closely with the Sales and Account Management teams on revenue growth strategy

THIS ROLE MIGHT BE FOR YOU IF…

• You are a problem solver with a high degree of energy
• You have a demonstrated willingness to take on new and challenging projects
• You thrive in a dynamic, fast-paced, deadline-driven environment
• You possess an intense attention to detail and accuracy
• You exhibit the ability to work autonomously and manage own projects
• You have the ability to communicate ideas effectively
• You have the ability to travel up to 10%