Marketing Coordinator

at  Core Group

The Core Group is a group of companies that represent the world’s leading personal technology products and services in Sub–Saharan Africa. We believe in bringing products and services to people that’ll empower, enable, inspire and grow – achieved through supply chain management, marketing management, channel management, enterprise sales and media relations. The main businesses that make up the Core Group: iStore, Nintendo, and DJI.
As a market leader in the consumer electronics distribution space, we strategically align our services and values with our global partners – some of the most valued and loved brands in the world – to ensure that we deliver world-class solutions to both the retail and enterprise industry we service across the African continent.
CGA is the arm of the Core Group that is responsible for growing the Apple brand across 15+ regions on the continent, and the marketing of, and expansion of the iStore brand.

EDUCATIONAL QUALIFICATIONS:

• Matric
• Completed Bachelor’s degree in Marketing, Advertising, Business or related field.

EXPERIENCE REQUIRED:

• 3+ year’s experience in B2B Marketing Coordination or Agency Account Management

ABOUT THE ROLE:

The Marketing Coordinator is responsible for, along with the Senior Marketing Manager, taking ownership of the coordination of all marketing and digital advertising activities and executions for both iStore and the regional marketing assistance we do for our partners in the various regions across the continent.
These activities include ideation, concept development, internal creative briefs, internal creative reviews, external media agency briefings, frequent budget and performance optimisations, and high levels of agility and pro-activity. Weekly newsletter database email communication needs to be planned, briefed, and executed in line with the quarterly budget plans. Performance analysis and monthly reports on all activities are also required.
The Marketing Coordinator is responsible for financial administration and billing procedures of all above the line digital marketing related costs. The Marketing Coordinator will need to have strong written and verbal skills. Excellent organisational and project management skills. Ability to manage and prioritise multiple projects simultaneously. Strong analytical and data-driven approach to marketing campaigns and general decision making.

KEY RESPONSIBILITIES:

• Plan iStore and partner media strategies together with the Senior Marketing Manager aligned to marketing plan & strategy and business objectives (including Google, Social media ads, YouTube, Premium Placements, ATL, BTL, TTL, and in-store, etc)
• Coordinate internal creative and external marketing briefs related to paid marketing
• Develop marketing project plans with budgets that include target market, objectives and timelines.
• iStore Africa brand custodian/champion ensuring that all marketing communication mediums are in line with the principles guidelines.
• Pro-active planning and re-alignment of any and all digital marketing collateral as required.
• Manage relationships with key external partners & agencies related to Media, ATL, BTL, TTL & Digital Marketing.
• Manage relationships with all internal stakeholders as required
• Create, Manage, set up and monitor all advertising campaigns
• Coordinate the sending of weekly customer digital newsletters for digital communications
• Deal and pricing management of weekly newsletter content Consideration and the marketing they may require to drive numbers for the sales teams.
• Digital and social media marketing